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I post when I can, maybe like three times per week. I'm pretty consistent, I post five times per week. We post two times per day. I just post my videos on Instagram. I post the same video to TikTok, Instagram, and YouTube Shorts. We optimize our videos natively for every platform. I just run ads, I don't really have an organic strategy. I run ads and have some organic strategy. Our organic strategy informs our ad strategy. I don't know where to find analytics. I don't know which analytics to look at. I meet with my content team weekly to review analytics. I'm the niche. I have a niche, but I'm also kind of the niche. We solve one problem for one person and our content reflects that.