This hook formula has gotten me millions of views, but no one teaches it.

This hook formula has gotten me millions of views, but no one teaches it. I call it the U-turn hook. I'm going to show you two examples and I want to see if you can catch it. You know Matt Rife, the comedian? He goes viral every single post he makes, except he hates social media. Formula 1 Las Vegas is in less than three weeks and they may be in big trouble. Did you catch it? You start with something familiar and then you add a twist, using words like but, however, yet, except, etc. The reason this works is because psychologically our brains are predicting what will happen next. But, see what I did there? When you add one of these words, you are now creating an open loop in someone's brain who is watching. Our brains hate open loops and when we hear the twist, we want to close it. And the only way to close it is to watch the rest of the video. So here's a few examples that you can use for your next video. Most people think tracking calories takes way too long but I just found an app that does it in seconds. Dallas is the best city to buy a home in but why is no one talking about it? Apple just sold 300 million iPhone 17s but why is everyone returning them? So try this out for your next video and comment your niche, industry, or video idea that you have and I'll help you craft a U-turn hook for your next video. And follow for more.