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6.9Text-HeavySocial Proof hook
Hook
Justin Bieber pulled up to Coachella with a Macbook and played his hits on YouTube.
@ricoincarnati
144.4K followers · usually 2.4K views a post
Views
15.8K
Likes
290
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9
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Why it worked
The post leverages a high-profile celebrity example (Justin Bieber) to illustrate a relatable content creation strategy for business owners and creators. It offers practical, actionable advice on repurposing existing content, which addresses a common pain point for those struggling with content ideation.
Summary
This post argues that Justin Bieber's Coachella performance, which some criticized as lazy, was actually a masterclass in understanding audience demand. It advises business owners and creators to identify and repurpose their most successful content ('hits') rather than constantly creating new material.
Structure
- 1Introduction of Justin Bieber's Coachella performance and initial criticism.
- 2Reframe of the performance as a masterclass in audience engagement.
- 3Application of the lesson to content creators and business owners.
- 4Actionable advice: identify and repurpose 'greatest hits'.
- 5Best practice: reposting successful content every 3-4 months.
- 6TLDR: Replay hits, reformat them, and remember audience appreciation for best work.
Product placement
The post uses Justin Bieber's Coachella performance as a case study to illustrate a content strategy. It also references YouTube as the platform where Bieber played his hits. Later slides show a generic 'Professional dashboard' with metrics like 'Views' and 'Interactions', and a screenshot of Instagram insights, to demonstrate how creators can identify their best-performing content.
Original caption
If you feel like you ALWAYS need to be making new content, read this: Justin Bieber performed at Coachella last night. (Which by the way, as a massive Bieber fan, I loved it.) Everyone was calling his performance lazy, sloppy, etc. But what he actually did was he performed a master class and understanding exactly what his audience wanted and how they wanted it. He didn’t have some fancy set up or obnoxious lighting that felt like you were at some rave concert. Justin Bieber pulled up with his MacBook and opened up YouTube and played his best hits. He also played some of his new music from his album Swag but he tapped into a bit of nostalgia with going onto YouTube and playing his top songs for the audience. Which, funny enough Justin Bieber was discovered on YouTube - what a full circle moment for him. But you see this is where most creators, business owners in entrepreneurs completely miss the mark. They think they always need to be creating new content and producing novel concepts. Which is exactly why they burn out and feel frustrated with content and social media. One of the best things that I learned was from Alex Hormozi: “People need to be reminded more often than they need to be taught.” Bieber did exactly just that. He reminded you of what it felt like when you first fell in love with his music. It brought back memories. It brought back that feeling of nostalgia. It ultimately was a great reminder of why you love him. The same thing with your content… What are your ‘hits’? Go back over the last 12 months and look at what was your best performing content. A best practice is to repost your top hits every 3 to 4 months. Yes, give people new content AND give them your best performing stuff as a reminder because you never know where they are at in their life and they might just need that reminder and it also reminds them why they follow you. Hope this helped. You’re one video away, Enrico. #justinbieber #socialmedia #contentmarketing #businessowners
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