We all know that Alix Earle is a marketing genius, but this is next level.

We all know that Alix Earle is a marketing genius, but this is next level. I'm sure you've seen she started an Instagram and a TikTok called WTF is Alix Doing and she's been posting, you know, teasers, insta pics, different things. And then she also has this in New York City, her sister posted like walking by it. But of course, it's Alix Earle. She's not just going to do one single campaign to launch something. She has been doing this and putting this in our minds for so long. She has recently pivoted to doing un-get ready with mes for weeks now. And even when she does a get ready with me, she does her skincare. She's been debriefing her nights out, doing her skincare night. And in the video, she's been using certain products, being like, I love this, you know, cleansing balm, but not telling us what it is. And then people make comments and she comments this back. Okay, so tomorrow is launch day and she's been kind of leading up to this. And what she's doing is she's sending different people in New York City that her target audience follows and loves, giving them puzzle pieces that they have to put onto this in New York City to finally put together what it is she's launching. And the text says, we're about to bare it all, a big secret is breaking out, one puzzle piece at a time. So like, everybody's involved and it's not just Alix, it's so many people and creators going to put their puzzle pieces on this in New York City. Like it's, it's genius. She also posted this like picking up a phone, being like, I'm launching something. Also on her YouTube, doing a cooking video, she talked about her skincare routine, like her favorite ingredients, her favorite products. The multi-channel weeks long campaign for this is actually genius. Like putting in our heads all of the skincare talk, all of it, and then doing this, she's a genius, which we already know that.