People tell me I remind them of my mother.

@vnessali

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Promoted product

Lancôme La Vie Est Bellelancome.com.au

Why it worked

The video leverages emotional storytelling and the relatable theme of mother-daughter bonds to create a soft, aspirational association with the fragrance brand.

Summary

A mother and daughter share a sentimental moment while applying Lancôme perfumes. The video highlights their bond and the shared qualities between them.

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Transcript, structure and on-screen text

5 beats, a 40-word transcript and 14 lines of on-screen text — the parts you need to write your own version.

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Original caption

hers & hers 🌸 get ready with Mum & I: wearing @Lancôme’s La Vie Est Belle EDP & La Vie Est Belle Vanille Nude. #LANCOMEFRAGRANCE #LAVIEESTBELLEVANILLENUDE #LAVIEESTBELLE #LANCOMEMOTHERSDAY #lancomeau ad