Loading video…
All breakouts
5.8Talking HeadResult / Flex hookLifestyle
Hook
$10 vs $100 hair brush
@caseytcole
60.3K followers · usually 4.0K views a post
Views
22.2K
Likes
329
Comments
11
Shares
11
Promoted product
Oribe Hair Brush
Why it worked
The video leverages a common consumer dilemma: whether expensive products are worth the price. By visually comparing two distinct price points for a familiar item like a hair brush, it taps into curiosity and the desire for practical advice, making it relatable and shareable.
Summary
The video compares two hair brushes, one costing $10 and the other $100. It shows the application of both brushes to the creator's hair, highlighting the difference in their appearance and presumably their performance.
Structure
- 1Introduction of the $10 vs $100 hair brush comparison
- 2Demonstration of the $10 hair brush on hair
- 3Demonstration of the $100 hair brush on hair
- 4Comparison of the results
Product placement
The video features two hair brushes, one implied to be $10 and the other $100 (Oribe). Both are shown being used on the creator's hair.
Original caption
which side looks better?? #hairbrush #oribe #haircare #hairtok #hairtools
More from @caseytcole
More breakout videos from this creator.
