We had an employee quit yesterday and I want to vent about it.

@chelseyibrown

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Selling · Other Product

Curio Blvdseen in 2 videos →https://curioblvd.com/ ↗

Why it worked

The video uses a high-stakes, relatable 'POV' hook about a workplace conflict to draw viewers in, then pivots to a deeply emotional and authentic message that aligns perfectly with the brand's mission.

Summary

The creator shares a story about an employee who quit during a public activation event for her brand, Curio Blvd. She uses this experience to emphasize the importance of asking loved ones meaningful questions before it is too late.

Structure

1Creator introduces the story of an employee quitting during an event.
2Describes the Curio Blvd Mother's Day activation in Central Park.
3Explains the emotional nature of the event and the product being promoted.
4Details the employee's resignation due to the emotional toll of the work.
5Delivers a heartfelt message about the importance of family connection and asking questions.

Product placement

The creator mentions and shows the Curio Blvd app and physical keepsake journals as the products her company sells.

Original caption

PS: We got full approval from her to share this. And something I didn’t say in the video is she knows she can always come back if/when she’s ready! Curio Blvd is very different from other keepsake brands. We’re not just making cute boxes or photo albums. Everything is actually designed for your life. The compartments in the Keepsake Case aren’t random- they’re meticulously thought through. Our photo albums have space for documents and records, not just pictures. The Backup Planner is built so that in an emergency, you’re not trying to think through logistics while you’re dealing with grief. And the Time Capsule Journal… the pockets for mementos, the questions- those are intentional (from an actual genealogist!) and the questions people wish they asked. I read EVERY single email and DM you send. The stories about your families, your loss, your heartbreak- those are not just messages to us. They’re the reason we keep building this!! And the app came from the same place. I realized there wasn’t anywhere for someone to actually record their life story through video or audio-especially for someone who can’t write anymore. That didn’t sit right with us, so we built it! Also, for those asking- we’re moving the Backup Planner (estate planning) into the app, which I’m really excited about!!! This is Curio Blvd. This is what we’re building. Please ask your loved one’s questions before it’s too late: Once they’re gone, the opportunity to ask questions is also 🤎 #familyhistory #griefjourney #genealogy #keepsakes #familylegacy

More from @chelseyibrown

Their other posts in the index, biggest breakout first.

Transcript

We had an employee quit yesterday and I want to vent about it. So basically we set up a telephone booth in Central Park as a Mother's Day activation encouraging people to ask questions that they wish they asked their loved ones before it was too late. Many of the responses questions we got at the booth they were very emotional there were lots of tears which that was the point of the experience showing real life regret of not asking questions in time. This was to promote our new app which is a digital version of our time capsule journal. You know your mom your grandma they can record their life in video, audio, handwriting. And the reason we did this activation is because it is such a taboo topic but it inspired people to start having these conversations in real life. So about an hour into the event I noticed Miranda was gone and our new assistant. And then I my phone was in my back pocket the entire time. So I checked my phone and I saw a text from Miranda saying to call her. I'm trying to keep a very long story short but Miranda noticed that our assistant was visibly upset. And so she pulled her aside and asked her what was wrong. And essentially the role we gave her was too much for her. And aside from it being very triggering to hear all of the questions and responses to the prompts at that activation she had a lot of personal things going on in her life and aside from that activation being very triggering because of all of the questions people were asking every single day we have customers messaging us about their own stories. Like someone gets the keepsake case because they lost their child or lost their parents. Someone gets the time capsule journal because their grandfather was just diagnosed with dementia. We've heard all of it and we get it every single day. And I understand it was a lot for her to have to read those emails, read those DMs, read those messages. She had lost a very close loved one and didn't have the chance to speak with them. It was completely out of her hands. I understand why she couldn't work with us anymore. Basically this is me trying to tell you ask questions now. It doesn't have to be with my products I don't care. Just talk to your family, talk to your loved ones. You need to ask the right questions and talk about things before it's too late. You have no idea what tomorrow will bring and that regret of not asking questions lives with you for the rest of your life. Stories die with people and as a family historian there are things records can never tell you.