okay let's talk about why one of my influencer clients

okay let's talk about why one of my influencer clients is so busy with brand partnerships she has a collaboration going up nearly every single day in the month there's a few things that I think she does really really well that I wanna chat through so hopefully you can implement and become more attractive to brands I'm Ali I'm a talent manager for influencers let's get into it okay first of all this client posts and feed every single day like they do not miss a day and this is good content that they have obviously spent time creating and it's a mix of viral sounds trending content and then just like their own sort of content pillars and niches that they typically talk about I know that seems crazy and it's a lot to post every day but literally all these platforms all they talk about is if you're consistent on the platform the platform will reward you and you will grow and that is proof proof is in the putting of this certain client that is so consistent with posting it just goes to show if you treat this as a full time job and you post and show up every single day it will reward you so if you feel like you're stuck with brand partnerships and you're not posting everyday I would just start there 99% of what she is posting to her account is video so she is doing primarily reels um and honestly like I do not remember the last time she has even done a still photo in her feet every time she does a brand partnership she comes up with a full fledged concept and idea pitches the brand how she wants to incorporate them and she's like this mini advertising agency coming to the table with all these unique ideas before she does any partnership she asks to see the brief first to make sure she feels like she can incorporate the product properly in a way that makes sense for her community and her brand she goes above and beyond in every partnership so if the deliverable is one real she will throw in an extra story she'll do a reshare she'll engage with the brand on their socials she just does things that most creators wouldn't do because they typically stick with just the statement of work and she always goes above and beyond and since she's only partnering with brands that she organically utilizes and are a natural fit to her she's after the partnership and before typically she is integrating the product organically and continues to use it wear it enjoy the product in a way that basically a brand has done one partnership with her and that product sort of lives within her content for a really long time because a she took the partnership only because she liked the product initially um and be she's like a good partner to what are her clients the brands this creator is always so responsive in her email so if I send her an offer or if I send her information about like change requests from brands and things like that she gets back instantly gives me new timelines is super communicative she's just like super super on it and when brands email her she gets back to them immediately her communication is like the best I've seen and I think what happens is all these different brands and agencies start to pick and choose the creators who are super communicative to them and get back to them and like hit their deadlines because there's so many that they can choose from like why work with the people who are difficult don't respond quickly and I think in like the corporate world like the expectations of communication are just so quick brands and agencies expect response time to be that day and I think it frustrated if they don't see that instead of constantly getting upset with the brand if they have an edit or a change to content she's really open to working with them and making adjustments and making sure the content that's created and eventually published works for both parties including her community and um I think that goes a long way too I would define her content as lifestyle content so she really hits a lot of different content pillars which makes her attractive to various industries I go back and forth with this because I think there is a lot of power in nicheing down and talking about a specific topic but when you do something like that you know there's less brand partners for you because you're not talking about a lot of different industries um but for this particular creator being really broad with her content has allowed her to work with car companies to CPG to beauty kind of all across the board um so it's really helped her in this instance okay so like I could go on forever but the last one I'm gonna mention is that she's really created like a look and feel with her content so you know when she post something that is so aligned with her brand and I think that has to do with like the backdrop she uses kind of the lighting the color like everything feels very on brand it's like the best way to put it and I think the brands know by working with her they know what they're gonna get and they know it's gonna be high quality it's gonna have a certain look and feel to it and I think there's power in having that consistency because you're basically your whole Instagram feed is essentially your portfolio okay that was like so so much but hopefully helpful