Becoming a new mom can be confusing.

@aligrnt

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SoundTikTok sound · original sound - aligrnt

Promoted product

OLLY Prenatal

Why it worked

The video uses a relatable 'new mom' pain point to build trust before introducing the product as a simple, stress-free solution, making the promotion feel like helpful advice rather than a hard sell.

Summary

A new mother discusses the overwhelming nature of making decisions for a baby and recommends OLLY Prenatal as a reliable, easy choice. She highlights the product's benefits and directs viewers to purchase it on Amazon.

Structure

1Acknowledge the stress of new motherhood
2Introduce OLLY Prenatal as a simple solution
3Highlight product benefits and taste
4Provide a call to action to purchase on Amazon
5Offer encouragement to other new moms

Product placement

Original caption

Mom life comes with lots of decisions, finding a prenatal doesn't need to be hard! Try @OLLY Wellness Prenatal for a feel-good wellness solution. Plus, it's on Amazon.

More from @aligrnt

Call to action

You can get yours at Amazon.

On-screen text

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. SHOP NOW AT AMAZON

Transcript

Becoming a new mom can be confusing. There are so many decisions. The right blanket, the right pillow. One thing you can get right from the get-go is OLLY Prenatal. This nurturing blend of essential nutrients will help support your cellular energy production and overall wellness. Plus, they taste delicious. You can get yours at Amazon. At least it's the one thing you can be sure about. The rest, you'll figure it out. Every new mom does.