expensive things worth the $$$ (as a 32 yo brand founder in nyc)

@secondbest_2

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SoundTikTok sound · bleu de nuit by la carte

Promoted product

my sunscreen brand

Why it worked

The post resonated by reframing the concept of spending from a negative to a positive, positioning money as a tool for opportunity and self-investment. It tapped into relatable aspirations of financial success and personal growth, particularly for women and entrepreneurs.

Summary

A brand founder shares a series of expensive purchases she considers worthwhile, including rent, egg freezing, a robot vacuum, microblading, and custom frames. She reflects on her past mindset about spending and emphasizes money as a tool for opportunity, highlighting her hard work in building her brand.

Structure

1Introduction to expensive purchases
2Details on rent, egg freezing, robot vacuum, microblading, and custom frames
3Reflection on financial mindset and hard work
4Concluding thoughts on money as a tool for opportunity

Product placement

The creator mentions and shows a framed piece of artwork that includes her sunscreen brand, 'my sunscreen brand'.

Original caption

Growing up, I was taught that spending = bad so unlearning that was the biggest unlock. Ultimately, money is a tool that gives us more opportunities, and I’m proud of how hard I’ve worked to afford these things #PersonalFinance #femalefounder #wealth #moneymindset #nyc

More from @secondbest_2

On-screen text

expensive things worth the $$$ (as a 32 yo brand founder in nyc) Rent: $7100/mo (2 br) I split it with my husband. We use it to the max: WFH, hosting, gym in building... Egg freezing: $12k Did this when I was 28, best decision ever. My employer at the time paid for most of it Robot vacuum: $1.2k Both my dog and I shed like crazy 😩 worth every minute it saves me from vacuuming Microblading: $1k Saves me 5 min everyday on my brows. I only need to touch up every few years Custom frames: $150 It adds up but highly recommend framing a piece of work you're proud of my sunscreen brand It's a privilege to afford these things, but I also grinded for 7+ yrs building my brand while working in tech Growing up, I was taught that spending = bad. I've learned that it's okay to spend on things that will open up more opportunities. I want more women to see money as a tool to bet on ourselves ❤️