So many of you asked about Rihanna, let's get into it.

@secondbest_2

3.8K followers · usually 1.4K views a post

Views

66.9K

Likes

5.2K

Comments

20

Shares

37

Why it worked

The video provides high-value, well-researched business analysis on a popular celebrity, satisfying audience curiosity with clear, structured information.

Summary

The creator explains the corporate structure and business partnerships behind Rihanna's various Fenty-branded companies. She highlights how Rihanna manages these brands by partnering with established entities like LVMH and hiring experienced CEOs.

Structure

1Introduction to Rihanna's business ventures
2Explanation of the Fenty Beauty and LVMH partnership
3Overview of the broader Fenty brand portfolio
4Discussion of Savage x Fenty leadership changes
5Conclusion on Rihanna's business strategy

Call to action

Follow for the next part.

On-screen text

Rihanna's exec team please do All rihanna brands FENTY BEAUTY LVMH MOETHENNESSY. LOUIS VUITTON KENDO FENTY SKIN FENTY HAIR FENTY LVMH Fenty fashion house on hold SAVAGE X FENTY VICTORIA'S SECRET SHAUNA DRUMRIGHT JUST FAB

Original caption

Replying to @Clypern🫥 had to spin it out as a separate video since I had so many requests! She really is ✨that✨ girl #rihanna #fenty #fentybeauty #savagefenty #lvmh

More from @secondbest_2

Their other posts in the index, biggest breakout first.

Transcript

So many of you asked about Rihanna, let's get into it. Now, Rihanna is the CEO of Fenty Beauty. The catch is that Fenty Beauty is a joint venture with LVMH. It's widely reported as a 50-50 partnership, with Rihanna owning 50% of it and the other half going to Kendo brands, which is LVMH's incubator, which operates brands like OleHenriksen. Zooming out, the Fenty universe is much bigger than makeup. Fenty skin and Fenty hair both sit under the Fenty beauty umbrella. And then we have the fashion brands. Rihanna's Fenty fashion house with LVMH has been paused since 2021, but Savage x Fenty is very much active. Rihanna started as the original CEO but then handed the reins over to Hillary Super. After about a year, she was poached to be the CEO of Victoria's Secret. And then Shauna Drumright took over as the CEO of Savage Fenty. She was previously the CEO at Just Fab. So we know why Rihanna hasn't been putting out music, she's out here running a whole corporate structure and I think what's really impressive is that she's not just building brands, but she's also picking the right partners and operators to help scale them. Follow for the next part.