You asked, and I'm gonna deliver.

@secondbest_2

3.8K followers · usually 1.4K views a post

Views

31.2K

Likes

2.5K

Comments

35

Shares

35

Why it worked

The video provides high-value, researched information on a popular topic (celebrity culture) in a concise, fast-paced format that encourages engagement through a series.

Summary

The creator discusses the CEOs behind various celebrity-founded brands, highlighting their professional backgrounds. She emphasizes that successful celebrity brands require strong operational leadership rather than just the founder's name.

Structure

1Introduction to the topic of celebrity brand CEOs
2Analysis of REM Beauty and Haus Labs leadership
3Discussion on Lemme vitamins and 818/Sprinter beverage leadership
4Deep dive into Rihanna's Fenty Beauty and Savage x Fenty leadership changes
5Concluding takeaway on the importance of operational expertise

Call to action

Follow me for the next part

On-screen text

the ceos behind celebrity brands pt 2 Definitely need a part two! This was so interesting L'ORÉAL *founded this was the best pic I could find F E N T Y B E A U T Y

Original caption

Replying to @Yansi Estefany proof that Rihanna really is the ✨boss✨ follow for part 3!! #cpg #beautybrand #rembeauty #rihanna #fentybeauty

More from @secondbest_2

Their other posts in the index, biggest breakout first.

Transcript

You asked, and I'm gonna deliver. Here's a part two. First up, we have REM Beauty by Ariana Grande. Their CEO is Andre Branch, who is a beauty veteran as an exec from companies like L'oreal and Estee Lauder. And then there's Haus Labs, which is Lady Gaga's brand, and it's run by Ben Jones. Even though he came from the Honest Company before, he actually had more experience as an exec at gaming companies like Zynga. Then we have Lemme vitamins by Kourtney Kardashian. The CEO of this company is Nir Liberboim, and he actually comes from more of an investing VC background. Very curious on how that move happened. And then we have 818 tequila and Sprinter Soda, which is owned by Kendall and Kylie. These two brands actually share the same parent company. Calabasas Beverage company. And Larry Goodrich is the CEO. Unlike the other CEOs, there's actually not much about him on the internet, but he was an exec at one of the biggest alcohol distributors in the US. Then we have the outlier Rihanna. She's actually the CEO of Fenty Beauty, as a joint venture with lvmh. And she was also the CEO of Savage x Fenty before she handed the reins over to Hillary Super, who then left to be the CEO of Victoria's Secret. So now the CEO of Savage x Fenty is Shauna Drumright, who was the former CEO of JustFab. And the takeaway for all this is any celebrity brand that succeeds can't just survive based on the name alone. You really need operating muscle behind the scenes. Follow me for the next part, where I'll be highlighting specifically female CEOs.