2 people invest £10k 10 years ago...

@ciara__anne

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Why it worked

The video uses a clear visual comparison of two investment performances over a decade, demonstrating significant differences in returns. This direct, data-driven comparison is highly engaging for finance-focused audiences on TikTok.

Summary

The video compares the performance of two investments over time: a Semiconductor ETF (SOXX) and the S&P 500 (VUAG). It shows the value of a £10,000 investment in each from 2016 to 2025, highlighting the significant growth of the Semiconductor ETF compared to the S&P 500.

Structure

1Introduction of two investment scenarios
2Display of initial investment and year
3Year-by-year value progression for Semiconductor ETF
4Year-by-year value progression for S&P 500
5Final comparison of investment values

Product placement

The video displays the performance of two investment funds: iShares Semiconductor ETF (SOXX) and S&P 500 (VUAG).

On-screen text

2 people invest £10k 10 years ago... Semiconductor ETF iShares (SOXX) S&P 500 (VUAG) *Growth assumes no fees/taxes/FX costs: VUAG launched May 2019 but tracks S&P 500 retroactively 2016: £13,800 2016: £11,200 2017: £19,300 2017: £13,600 2018: £18,100 2018: £13,000 2019: £29,400 2019: £17,100 2020: £44,900 2020: £20,500 2021: £64,600 2021: £26,300 2022: £42,000 2022: £21,400 2023: £70,100 2023: £27,000 2024: £79,200 2024: £33,800 2025: £111,400 2025: £35,800