The video uses a high-status personal achievement as a 'social proof' hook to establish authority, then pivots to providing actionable professional advice that builds trust with potential clients.
Summary
The creator explains how she successfully secured media coverage for her wedding in Vogue and the New York Times by treating it as a professional PR project. She details the specific angles she used for each publication and offers to share more of her publicist expertise in a future series.
Structure
1Introduction to the achievement of getting featured in major publications.
2Explanation of the importance of planning and strategy in PR.
3Case study of the Vogue pitch focusing on the designer dress.
4Case study of the New York Times pitch focusing on the couple's background.
5Offer to create a series on PR campaign management.
6Call to action to follow for more PR and branding content.
Product placement
Original caption
How I got my wedding featured in Vogue and the New York Times! #publicrelations #vogue #bride #weddingdress #weddingtok
More from @jenellehamilton_
Their other posts in the index, biggest breakout first.
The creator mentions her own publicist services and firm, positioning her personal wedding success as a portfolio piece for her professional PR business.
Call to action
definitely like and follow and I'll see you in my next video.
On-screen text
How I Got My Wedding featured in Vogue AND the New York Times
The New York Times
VOGUE
Transcript
my wedding was just featured in Vogue, and here's exactly how I did it. Not only did I get my wedding featured in Vogue, I also got it featured in the New York Times. These two publications are the Holy Grail, the top tier media that anyone can secure for themselves or their client, and I'm gonna walk you through exactly how I did it. If you're looking to secure legacy media, it ultimately comes down to planning in advance. I worked on this at least six to eight months in advance, and it was all about timing and strategy. These tips can apply not only to brides wanting to be featured in legacy media, but also to anyone who's looking to get press on themselves. I approached my wedding like a PR project that I would do for any of the clients on my roster. Two dream targets were Vogue and New York Times, and I had to figure out how to spark their interest and what it was that would make me stand out from the pack to get my wedding covered in the two most prestigious publications in the world. Vogue is all about fashion, so my pitch, my angle, had to be centred around the dress. My client, Bob Mackie, is a legend. He personally designed my dress, and that I knew straight away would be of interest to Vogue because it's something that he never does anymore. He dresses celebrities all the time, in his archive pieces like Miley Cyrus, most recently Taylor Swift, but this had been the first time that he had designed any kind of gown in many, many years. So this was a coup for Vogue. Another angle was the archive pieces in his collection. He wanted to dress me for the entire weekend, so we went into the archives and we pulled this incredible big green gown from his collection for me to wear to my welcome party, and then this stunning archival beaded gold dress which I wore to the reception for the after party and dancing. The New York Times, they wanna focus on your relationship. They wanna focus on your love story, and also things like, my husband, he went to Yale University and Yale Law School. I'm a publicist, and I run a bi-coastal firm out of New York and LA. I knew that this information would be of interest to them and their readership, and that's the angle that I went with for this publication. Ultimately, I broke down this PR campaign into specific areas. Body, hair, makeup, skin, the story, the design, my partners, my photographers. I can do a series, if you guys are interested, walking you through exactly what I did over a eight-month period to prepare to make sure that this was a extremely successful PR campaign, i.e., people were writing about and talking about my wedding. I'm a publicist, and I regularly post content around PR and branding, so if you enjoyed this video, definitely like and follow and I'll see you in my next video.
