Handyman Pricing

@theprofitablehandyman

10.8K followers · usually 7.2K views a post

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36.6K

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Selling · Course / Info

Profitable Handyman Systemsseen in 13 videos →www.theprofitablehandyman.com ↗

Why it worked

The video uses a relatable "Pro vs. Joe" framing to discuss pricing strategies, which resonates with small business owners. The clear contrast and direct call to action encourage engagement and highlight the value of professional pricing for long-term business success.

Summary

The video discusses the difference between pricing like a "Joe" (low price to win jobs) and a "Pro" (pricing for profit and sustainability) in the handyman business. It emphasizes that a "Pro" prices for time, materials, profit, risks, and staff, viewing it as a business, while a "Joe" prices for immediate cash flow.

Structure

1Introduction to handyman pricing differences
2Defining "Joe" pricing vs. "Pro" pricing
3Explaining "Joe's" motivations (pocket money, gas money)
4Explaining "Pro's" motivations (time, material, profit, risk, staff)
5Contrasting "Joe" with "Pro" business approach

Original caption

#creatorsearchinsights some handyman price for pocket money, others price for the livelihood either way handyman Preißler products accordingly but do you price like a Joe or a pro? #handyman #handymanservices #contractor #servicebusiness

More from @theprofitablehandyman

Their other posts in the index, biggest breakout first.

6

Call to action: comment "Pro" or "Joe"

Product placement

The creator's t-shirt has a logo for "Town & Country Maintenance Service". The creator's bio link leads to "Jay Seel — Profitable Handyman Systems, Guides & Coaching", which is the subject of the promotion.

Call to action

Comment Pro or Joe

On-screen text

Handyman Pricing Pro $130+. Or Joe $50 Be here next year Little cash for the Weekend Comment Pro or Joe

Transcript

Handyman pricing. Some guys charge 60 bucks an hour, some charge 150 bucks an hour, but they both swear they know how to price. But here's the difference. A Joe prices to win the job, where a pro prices to be here next year. A Joe wants pocket money, gas money, travel money, a little cash for the weekend, a pro prices for time, material, profit margin, risks, staff, because it's not about beer money. It's a business. One guy builds profit into a job while the other guy buys himself another week. So let's be honest with your comment. Are you pricing like a pro or are you pricing like a joke?