Handyman pricing. Should a handyman charge 150 or more an hour?

@theprofitablehandyman

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Profitable Handyman Systemsseen in 13 videos →https://www.theprofitablehandyman.com ↗

Why it worked

The video addresses a high-tension, relatable pain point for small business owners (pricing) and uses a contrarian take to establish authority, driving engagement through a direct question in the CTA.

Summary

The creator explains that handyman pricing should be based on business rates rather than personal wages to cover overhead and profit. He challenges viewers to comment their hourly rates to see who thinks like a business owner.

Structure

1Hook: Should handymen charge $150+/hr?
2Address common homeowner and cheap handyman pushback.
3Distinguish between employee wages and business rates.
4Explain the necessity of covering overhead and profit.
5CTA: Ask viewers to comment their hourly rates.

Product placement

The video promotes the creator's business coaching/systems for handymen, linked in the bio.

Original caption

#creatorsearchinsights handyman pricing is not a personal wage a real handyman business rate has to cover the trucks the tools insurance software estimates admin callbacks overhead and even profit. If you charge like an employee, you may as well be one so what should a real handyman business charge per hour? #smallbusinesstips #handyman #handymantips #contractorlife

More from @theprofitablehandyman

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Call to action

Drop your number in the comments.

On-screen text

Handyman Pricing $150 /hr $200/hr $250/hr Handyman Pricing What's a good Biz rate? LINK IN BIO Handyman Pricing. SHOULD A HANDYMAN CHARGE 150 OR MORE AN HOUR? HOMEOWNERS HEAR THAT AND THEY FREAKING LOSE IT. AND HONESTLY, MOST Cheap Handyman DO AS WELL. THAT IS EMPLOYEE THINKING. THAT NUMBER IS NOT YOUR PERSONAL FREAKING WAGE. IT'S A Business Rate THERE IS A BIG DIFFERENCE. IT HAS TO COVER YOUR OVERHEAD, YOUR MATERIALS, YOUR LABOUR AND YOUR PROFIT. CHARGE LIKE AN EMPLOYEE, BE A EMPLOYEE WHAT SHOULD A REAL HANDYMAN BUSINESS CHARGE PER HOUR? DROP YOUR NUMBER IN THE COMMENTS. I WANNA SEE WHO THINKS LIKE AN OWNER.

Transcript

Handyman pricing. Should a handyman charge 150 or more an hour? Homeowners hear that and they freaking lose it. And honestly, most cheap handyman do as well. That is employee thinking. That number is not your personal freaking wage. It's a business rate. There is a big difference. It has to cover your overhead, your materials, your labour and your profit. So if you charge like an employee, you may as well be one. What should a real handyman business charge per hour? Drop your number in the comments. I wanna see who thinks like an owner.