If you're a handyman and you don't know your worth, that's on you.

@theprofitablehandyman

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Selling · Course / Info

Profitable Handyman Systemsseen in 13 videos →https://www.theprofitablehandyman.com ↗

Why it worked

The video uses a strong, contrarian opinion on a common pain point (pricing) to establish authority and build trust with his target audience of handymen.

Summary

The creator argues that handymen should charge at least $130 per hour and mark up materials to ensure profitability. He emphasizes that business owners must set their own prices rather than letting customers dictate them.

Structure

1Identify the problem of undercharging
2State the minimum hourly rate
3Explain the necessity of material markups
4Address the mindset of the business owner
5Final call to action to stop accepting low-paying jobs

Product placement

The creator is wearing a branded shirt for his business, and the content serves as a direct lead magnet for his coaching and systems business linked in his bio.

Original caption

#creatorsearchinsights what kind of men are under charging their pricing because they let their customers decide the price a real handyman business has to price for wages, overhead profit, materials, markup insurance tools, admin, and wrist. Handyman pricing is not about being cheap. It’s about building a profitable handyman business that can actually survive and grow if you’re estimating under $130 an hour and not marching up materials. You’re probably buying yourself bullshit jobs price properly as a handyman to survive. #handyman #handymantips #contractorlife #handymanservices

More from @theprofitablehandyman

Their other posts in the index, biggest breakout first.

On-screen text

Handyman Pricing Min $130/Hr or more Customers should never Tell your What to charge NO LESS THAN $130/Hr Materials + MARKUP 20%- 50% No backbone Grow a set...

Transcript

If you're a handyman and you don't know your worth, that's on you. If your customer doesn't know your worth, that's on them. But don't ever let your customer tell you what your price is. That's broke man thinking. In my opinion, a real handyman business should charge no less than $130 an hour when estimating. That covers your wage, your overhead, and your profit on your labor. Materials, mark them up a minimum of 20 to 50%. And if that offends some of you, then great. We're not running a goddamn charity. Most handymen don't have a pricing problem, they have a backbone problem. The customer gets to say yes or no. They're not there to set your profit. Do the estimate, give them the number, and grow a set of balls and stop buying yourself bullshit jobs.