why you should set up

@holly_brister

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Selling · SaaS › AI Tool

Claudeseen in 998 videos →

Why it worked

The creator highlights a practical, organizational benefit of using an AI tool, framing it as a way to improve workflow and understanding, which resonates with users looking for efficiency.

Summary

The creator explains the benefits of using Claude's project feature instead of starting new chats for each task. Setting up projects allows for better organization and specialization for clients, business, and personal life.

Structure

1Introduction to Claude Projects
2Projects as a split of your brain
3Organizing client projects
4Specializing skills for clients
5Personal and business projects
6Understanding and brainstorming with Claude

Product placement

Claude (AI assistant): acts - used to brainstorm and understand content, organize projects for clients and personal life. Removing it would change the video's purpose.

Original caption

Working in Claude Projects feels like working with someone who remembers every specific detail of every project I'm on. Tone of voice, files, brand context, all of it. #claudeai #claudeprojects #aiformarketers #marketingagency #aitools

More from @holly_brister

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On-screen text

why you should set up projects in claude not just starting a new chat every time projects is of it in who are someone you digital agency for one clients then specialised all voice who content preferences business for life TikTok understand more obviously unique the actually Claude best

Transcript

Projects is essentially a split out of your brain. I view it simply in a change in working with someone who has no idea who you are every day or someone who knows you very well. Having a digital marketing agency, I have a project for each one of my clients. Then this helps me to have specialized skills in all their tone of voice, who they are, their content styles, preferences. I also have one for my business, for personal life. I have one for my TikTok. Then I can brainstorm and understand more. Obviously, this is going to be completely unique to you, but it's the best way to actually Claude best.