how I'd start my marketing agency again part 1

@holly_brister

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Y Combinator Co-Founder Matching Platform

https://www.ycombinator.com/cofounder-matching ↗

Why it worked

The video provides high-value, structured advice for a specific professional niche, which builds authority and trust, making the brief mentions of tools feel like helpful recommendations rather than ads.

Summary

The creator shares four actionable tips for starting a marketing agency, covering skill identification, team building, value proposition, and operational setup. She briefly recommends specific software tools and a co-founder matching platform to streamline the process.

Structure

1Identify core skillsets
2Determine solo vs team structure
3Define pricing and offerings
4Set up operational tools

Product placement

The video mentions Y Combinator's Co-Founder Matching Platform, Xero, ClickUp, and Notion as tools to help start an agency.

On-screen text

how I'd start my marketing agency again part 1 find your skillset PAID MEDIA SPECIALIST CONTENT SPECIALIST strategist paid more better results work better alone or in a team Y Combinator Co-Founder Matching Platform paid media specialist content specialist strong agency identify your price your offering who you are and what you do drive better results set yourself up properly from day one platforms Xero for accounting ClickUp or Notion for project management

Original caption

4 tips I’d give anyone starting a marketing agency in 2026. More to come. #marketingagency #agencyowner #b2bmarketing #marketingtips

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Transcript

How I'd start my marketing agency again if I lost everything and started again tomorrow. Part 1. Find your skillset. What am I actually good at? Am I paid media specialist? Am I into content? Am I a strategist? You'll get paid more and deliver better results from something you can actually deliver. Two, figure out if I work better alone or in a team. If it's in a team, do you want a co-founder? Websites you can basically pair complementary skills. So say you're a paid media specialist and someone's a content specialist, if you pair them together, you've got a strong agency. My business partner Taylor comes from a very corporate marketing background and I come from an agency background. Number three, identify your price, your offering, who you are and what you do. The quicker you can get clear on these values, the quicker you can actually push them into your business and drive better results. Number four, set yourself up properly from day one. Use the right platforms, Xero for accounting, ClickUp or Notion for project management. Outline your discovery call, your onboarding process, your pitch deck, your welcome pack. Have everything ready so you're ready to hit the ground running.