today I want to unbox the MacBook Neo

@thephdstudent

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SoundTikTok sound · I Walk This Earth All By Myself

Promoted product

MacBook Neo

MacBook Neo - Apple

23 videos16 creators

Why it worked

The video taps into the popular trend of unboxing new tech products, particularly Apple devices, and appeals to a niche audience interested in the performance of laptops for demanding tasks like coding and simulations, while also incorporating viewer engagement by asking for test suggestions.

Summary

The creator unboxes a pink MacBook Neo, highlighting its specs like a 6-core CPU, 5-core GPU, 8GB RAM, 512GB storage, Touch ID, and 13-inch Liquid Retina display. She intends to test its capabilities for coding and simulations relevant to her work as a bioinformatician and computational biologist.

Structure

1Introduction and unboxing the MacBook Neo
2Highlighting specs: CPU, GPU, RAM, storage
3Demonstrating Touch ID and display
4

Original caption

Unboxing the MacBook Neo in Blush 💻🎀 MacBook Neo specs: 🔹 6-core CPU 🔹 5-core GPU 🔹 8GB of memory 🔹 512GB of storage I find the built in Touch ID essential, you just tap to unlock it.. anything to save a little bit of time 🙌🏽 It’s so slim, only has two USB-C ports on the side, and most importantly the 13” Liquid Retina display is so beautiful 🥲 💭 let me know what tests you want me to do first 👩🏽‍💻 (once again tysm Apple 🫶🏽) #Tech #techtok #apple #macbook #macbookneo

More from @thephdstudent

Product placement

MacBook Neo: ACTS - it is unboxed and its features (CPU, GPU, RAM, storage, Touch ID, display) are described. Removing it would change the video. Apple: APPEARS - it is mentioned as the brand of the MacBook Neo, but it is not directly acted upon or promoted. Removing it would not change the video.

Call to action

let me know what tests I should do first

On-screen text

unbox the MacBook Neo 🎀 Jaw on the floor!!! Can you please review the Neo!! Actually I need a review of everything instantly 🤩 would love to see the macbook neo!! You're too cool!!! What an incredible collection 🤩 I'd love to see how the MacBook Neo compares to the standard model Start with the Neo, I'd love to see how it stacks up the rest of my Apple Pro this is the MacBook Neo in blush 🎀 it's actually so pretty in colour it's got a 6 core CPU 5 core GPU 8GB of RAM and 512 GB of storage and it's got the Touch ID so you can just tap and unlock it's 13" with a Liquid Retina display 🥹 what test I should do first 👩🏽‍💻

Transcript

today I want to unbox the MacBook Neo but the reason I actually wanted this I know it's a laptop for productivity and everyday use but as a full time bioinformatician and computational biologist I wanted to put it to the test in terms of coding and simulations So let's unbox this is the MacBook Neo in blush 🎀 it's actually so pretty in colour it's got a 6 core CPU 5 core GPU 8GB of RAM and 512 GB of storage and it's got the Touch ID so you can just tap and unlock it's 13" with a Liquid Retina display 🥹 what test I should do first 👩🏽‍💻