Does the world really need another energy drink?

@drinkorka

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Views

109.7K

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2.8K

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SoundTikTok sound · original sound - endofilms

Promoted product

Orka Energy Water

Amazon.com : Orka Energy Water – Sugar-Free, Zero-Calorie, Non-Carbonated Caffeinated Water (12oz Cans, Mango Peach) | 150mg Natural Caffeine + Natural L-Theanine for Jitter-Free Focus & Energy : Grocery & Gourmet Food

20 videos

Why it worked

The video uses humor and a provocative question to grab attention, then subverts expectations with a unique and memorable product presentation, making it highly shareable.

Summary

The video questions the need for another energy drink, then presents Orka as a unique option with zero calories, sugar, and caffeine, and a quirky "human hair" inclusion. It concludes that yes, the world does need another energy drink like Orka.

Structure

1Questioning the need for another energy drink
2Introducing Orka's unique selling points (zero nutrition, quirky inclusion)
3Concluding that Orka is indeed needed

Product placement

Orka: ACTS - it is an energy drink that is consumed and presented as a product. Removing it would change the video. Orka: APPEARS - it is visible on the hats and cans. Removing it would not change the video.

Original caption

#caffeine #startup #celsius #entrepreneur

More from @drinkorka

On-screen text

Does the world really need another energy drink? Well, if by energy drink you mean... Something that doesn't taste like candy... Has an all 0 nutritional label... & occasionally comes with human hair.... then yes, I'd say we do need another energy drink.