There is one Fidelity fund most people never heard of that gives you around 2,700 companies in a single buy.

@therondalal

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Fidelity Investments is a financial services company that helps customers plan and achieve their most important financial goals. We offer a wide range of financial products and services for individuals and businesses, including trading & investing, retirement, spending & saving, and wealth management.

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Why it worked

The video provides high-value, actionable financial education that directly addresses a common investor pain point (missing out on growth) while positioning a specific product as the simple solution.

Summary

The creator explains the benefits of investing in the FSKAX index fund over the S&P 500 to gain exposure to the entire U.S. stock market. He highlights the fund's low expense ratio and historical performance as reasons for his investment choice.

Structure

1Introduce the FSKAX fund
2Explain the limitation of the S&P 500
3

Original caption

Most people know the S&P 500. It covers 80% of the U.S. stock market. The other 20% — mid cap and small cap — is where a lot of growth lives. Most people are completely missing it. FSKAX. Fidelity's Total Market Index Fund. 3,700 companies. Expense ratio: 0.015%. That is 15 cents per $1,000 invested per year. One fund. The entire U.S. market. #investing #fidelity #PersonalFinance #wealthbuilding

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Product placement

The video is entirely focused on explaining and recommending the Fidelity FSKAX index fund.

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On-screen text

There is one Fidelity fund most people never heard of 2,700+ COMPANIES IN A SINGLE BUY and it costs almost nothing What is the S&P 500 index? S&P 500 500 Great fund 80% OF THE TOTAL U.S. STOCK MARKET COVERS 80% OF U.S. MARKET CAP (LARGE CAP) NOT INCLUDES MID & SMALL CAP GROWTH FSKAX FSKAX 3,700 LARGE MID SMALL CAP 0.015% 15 cents 10% S&P 500 FXAIX Vanguard VOO FSKAX ONE FUND THE ENTIRE U.S. MARKET

Transcript

There is one Fidelity fund most people never heard of that gives you around 2,700 companies in a single buy, and it costs almost nothing. So most people know about the S&P 500. 500, the biggest U.S. companies. Great fund, I talk about it all the time. But it only covers about 80% of the total U.S. stock market by market cap. The other 20%, mid cap and small cap companies, is where a lot of the growth potential actually lives in, and most people are completely missing it. So I started buying FSKAX, Fidelity's total market index fund. Around 3,700 U.S. companies, large, mid, and small cap, all in one fund. That expense ratio is 0.015%. That is 15 cents per $1,000 invested per year. Historically, it has returned around 10% a year before inflation with dividends reinvested. And recently, it has been keeping on pace with a slight edge or outperforming the S&P 500. If you already own FXAIX or VOO, then FSKAX gives you the same large cap exposure plus mid and small cap companies on top. Some people might swap one for the other. One fund, the entire U.S. market. Follow for more.