I wanna expose the rich personal brand girlies who yap on podcast.

I wanna expose the rich personal brand girlies who yap on podcast. "If your man makes a lot of $$ will you keep working?" So you may know Afnan Khalifa. She's not really teaching you anything when you go to her page. There's no education, no business strategy. It's just a whole lot of cars, mindset on a yacht, traveling with her friends, traveling in Dubai. Really purely just vibes, femininity and a whole lot of get paid to exist online. I got really curious myself and I went inside and I have bought some of these digital products from girls like off nine and I really wanted to see what was inside. Truthfully, it was a pre-recorded master class, filmed live, one time content that read so obviously that it was chat g b t that I could have made myself in five minutes and given to you for free. Yet she went from 180,000 followers to 1.8 million in seven months. And her program she's rich and recognized has been purchased by over 100,000 women. She's built a multi million dollar business from Dubai, just posting about her life and her mindset. I need you to ask yourself one thing. If it's not the product that's great, what are people actually buying? They are buying her, her identity, her beliefs, the life that she built and the feeling that it's possible for them to do the same thing. Look at various personal brand strategists who like have similar profiles and some of their products go for $7, $500, $25,000 people buy all of it because the person was always the product. This is exactly something that I teach my clients. If you have a lifestyle that you wanna show, sure, you can show it. But that doesn't really work the same way anymore. That alone is not what makes people buy. What actually makes people buy is understanding the psychology behind why someone just pulls out their credit card like, give it to me now. People buy a feeling of solving a problem that they have been sitting with, be by the version of themselves that exist on the other side. Rafhan is not just selling a course. She's selling the woman her audience wants to become. The lifestyle just pulls them in. The desire and the problem underneath it all is the thing that closes the sale. One without the other is just kind of empty content. Never told you to be realistic. If you're a business owner with undeniable results and you're still not getting people to buy, your audience does not just need to see your offer. They need to feel that gap between where they are right now and where they want to be, and that needs to be in your marketing. They need to believe that you were the one who closes that gap.