Challenging myself to a random budget

@justkingkev

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Promoted product

NEEA

Why it worked

The video uses a high-stakes, relatable 'budget challenge' format that keeps viewers engaged, naturally weaving the product promotion into the resolution of the challenge.

Summary

The creator attempts to eat for a full day on a random budget of four dollars. He uses various promotions and a cashback app to secure his meals, ultimately highlighting the NEEA app as the tool that allowed him to get his dinner for free.

Structure

1Setting the random budget challenge
2Finding free coffee and cheap pizza
3Buying a treat for his partner
4Finding a free dinner using the NEEA app
5Explaining the app's cashback mechanic

Product placement

The NEEA app is mentioned and shown as the solution for getting a free dinner.

Original caption

I’ll admit my stomach hurt #budget #challenge IC @Frankie Hoy

More from @justkingkev

Call to action

Link my card to this app called NEEA

On-screen text

Challenging myself to a random budget Today's budget $4 how I could stretch into a full day of eating Peanut butter: $0 I did not free coffee Dunkin Milkshake: $0 It is just It's a breakfast milkshake $0.99 pizza: $1.50 it's so bad that it's good Diet Coke: $1.99 that she could take $0.51 Under Budget Mediterranean bowl: $0 $0.51 Under Budget

Transcript

Challenging myself to a random budget. Today's budget. Ugh, 4 bucks. Genuinely didn't know how I could stretch this into a full day of eating when I woke up, but I did find some peanut butter on the floor. And just kidding, I did not eat that. But I did get a free coffee from Dunkin using their coffee is free promotion they randomly run. It is just straight milkshake. It's a breakfast milkshake. I did add five pumps of brown sugar syrup and sweet cold foam, so that might have been my day. For lunch, there was really only one thing that I could eat that would fit in my budget and that was dollar 50 pizza. It's one of those situations, it's so bad that it's good. Someone totally just walked out on me there and I was so embarrassed. And honestly, this pizza really reminded me of Costco or Sam's Club pizza, like that conveyor belt style, and I thought it was pretty good. As a new part of these challenges, since I live with Reagan now, I think I am obligated to get her a sweet treat once a day. I got her this Diet Coke that she could take to the office tomorrow since her work doesn't give her Diet Cokes for free. Then ventured out to find myself dinner that I could afford with 50 cents. I'm not sure how this Mezze place is in business, it's basically empty every single time I go. But honestly, every single time I get this, I'm shocked how good it tastes. And the best part is I've been able to get it for free like four different times now. All I did was link my card to this app called NEEA and it rewards you for eating at healthy restaurants. Their promotion today was 100% cashback at Mezze. It's not out past door, but it kinda does something for me.