Post by @thenumbersgame1

📊 They turned a failed Hinge date into a hydration brand that did £600,000+ in sales in year one. Henry Porpora & Milly Goldsmith started SULT @drinksult with £16K, no ads and no outside funding, documenting the entire journey online. SULT is a modern electrolyte hydration brand, made for people who train, sweat, and live actively without taking “athlete culture” too seriously. By sharing everything from product struggles to cash flow, they built a 5,000+ waitlist before launch. That momentum led to £15K in sales in 2 hours, 1,500 units sold in two weeks, and a nationwide rollout in Boots within 7 months. #founder #entrepreneur