If you run Google Ads don't make this mistake

Please, for the love of God, stop using Google Analytics to measure your Google ads conversions. It does not work. GA4 wasn't designed to figure out how well your ads perform. So when you try to use it, you end up under reporting revenue by tens of thousands or hundreds of thousands or even millions of dollars. When you under report revenue, you're doing two things. One, you're making it harder for Google to find you customers because they don't know who's converting off the ads they're running, and so they got to keep guessing. And two, you're making it harder for the people who run your ads to do a good job because they're making decisions with half the data. I mean, look at the screenshot. Imagine if the person running your ads found out they were making twice as much money as they thought. They'd make totally different decisions and they'd probably be better, right? So, instead of using GA4, I would do one of these two things. Depending on your budget, one, if you have no budget, just throw the Google Adscript on your thank you page. Still not very accurate, but better than GA4. Two, if you have budget and care about getting really accurate data, use Google Tag Manager and server side tracking. That will get you the best data in the world and that's how you get results like the ones I showed you in blue in this video.