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All breakouts
57.7Silent UGCOther hookEcommerce
Hook
genuinely our mood all summer now that love island and punch pop are back
@drinkpoppi
901.4K followers · usually 6.1K views a post
Views
475.7K
Likes
12.2K
Comments
385
Shares
268
Why it worked
The video leverages high-production aesthetic and cultural relevance by associating the product with a popular TV show, making the brand feel like a lifestyle accessory rather than a product being sold.
Summary
A woman in a metallic swimsuit relaxes on a lounge chair by a pool while drinking a can of Poppi soda. The video associates the brand with the summer season and the return of the TV show Love Island.
Structure
- 1Woman lounging by the pool
- 2Drinking Poppi soda
- 3Text overlay connecting brand to summer vibes
Product placement
Poppi soda can held and sipped by the creator
On-screen text
genuinely our mood all summer now that love island and punch pop are back
Original caption
are you clocking it?! 🤭😉 @Olandria #drinkpoppi #olandria #fyp #foryoupage #LoveIsland
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