The best personal brands on social media are three things.

The best personal brands on social media are three things, and that's 10% filmmaker, 20% storyteller, and 70% psychologist. Now what do I mean? I got this idea from a super, super intelligent content marketer named Briar Cochran. So let's start with 10% filmmaker. You always hear the idea that you don't need the best camera or the best gear to make good content, and I agree with that. But you need to be able to understand how to make aesthetic looking content. Now, I was about to record this video back over there on the other side of my backyard, but there's no awning, there's no shade over there, and it's about 11:30 right now, so the sun was hitting me directly in the face and causing these crazy shadows on my face and everywhere else. And I knew that I couldn't film this video there because it would be very hard to watch with all those harsh shadows. It's not to say that I'm ugly or anything like that, right? That's not the point. But the point is, psychologically, we humans spend time watching content that we find aesthetically pleasing. Things like super harsh shadows, sound like background noise, if there's a bunch of stuff going on in the background, would push you away from finishing this video or from watching this video. And that's exactly why I chose to record this video here where there was some shade and so you don't need to be an amazing filmmaker. Or film director or anything like that. To make good content, but you need to have a basic understanding of what people want to see and what people don't like to see. But once you do that, it's still not enough, right? You can make aesthetic content and still not grow. And that's because you're not leveraging storytelling. Now, I have this as 20%, but I might even bump it up to 30%, because that's just how important it is. So the other day, I was hanging out with my friends, and two of them started arguing over who is the better player between Lionel Messi and Cristiano Ronaldo. The argument that never goes away, right? And the Cristiano fan was just telling us a bunch of his stats, and the Messi fan was taking a different angle, and he started tapping into our nostalgia bias, right? So instead of bringing up Messi's stats, like we know he scored 91 goals in a year, right? He was bringing up the moment he won the World Cup. He was bringing up where we all were when we saw Messi drop one of the best defenders in the world and chip the best goalkeeper in the world in front of the entire world, right? Now, at the end of the night, all of us that were not in the argument were siding with the Messi fan. And that's because nobody remembers a stats man. And that's not to say nobody remembers Cristiano Ronaldo, but nobody remembers the person who's always yelling out stats, who's always yelling out directions or objectives. We humans have been built since the beginning of time to connect through stories. So the person who's telling us stories and making us relive moments that we've experienced back in the day was able to pull on our heartstrings a lot more than the person who was telling us all of Cristiano's incredible stats. They're incredible stats, but they don't have the same effect as a good story. Psychologically, it's how we connect to everybody. The conversations you have with your friends, with your clients, with anybody in the world is through story. And if you can become a person that tells good stories on social media, you will win this game. The age of shaking your ass or giving out blind tips on Instagram or TikTok and expecting to grow is done. It's gone. People are not following information banks, especially with AI, with chat, GBT, with Google, Gemini, everything at our fingertips. We don't need more information. We need better stories that connect to that information. So for example, if you're a fitness creator, instead of telling people that they should be eating 17 calories a day to lose weight for the summer, give them a story about how you went through a breakup and gained 80 pounds in a winter, but then manage to lose it all and have a six pack by the summer. I don't know. But that person, that creator, will grow a lot faster and build a much more magnetic brand than the creator who's hopping on TikTok and Instagram and telling people to eat 15 calories a day. Chicken, rice, broccoli, whoop-de-doo, right? You're not gonna remember that person. You might remember the tip, you won't remember the person. And if you can do that, then I need you to quickly move on to the most important step and perfect the 70% your attention building. And that's what I call being a psychologist. So I want you to picture a scene where two people are having dinner at a dinner table and you're watching a movie, and then boom, a bomb goes off. That's gonna surprise you. Obviously, that's not, that's probably not what you were expecting. Now picture that same scene where this time the movie shows you the bomb 20 minutes before the people sit down at the dinner table. The same innocuous conversations that the people are having at the dinner table are 10 times more captivating now that you know that there's a ticking bomb under the table. And that's the difference between building suspense and building surprise. It's the same exact scene, yet the emotion that you're able to evoke in the people watching are completely different. And a great example of that is what I did in this video by telling you that the best creators are 70% psychologist at the beginning of the video was me showing you the bomb, but obviously I didn't explain what that meant until the very end of the video, which is right now. Throughout the whole video, while I was going through film making and storytelling, in the back of your mind, you were waiting subconsciously for me to get to the 70% psychologist. What I could have done was started the video by saying, these are the three things you need to do to become a better creator. But the fact that I dropped the bomb, the 70% psychologist, at the very beginning of the video and didn't detonate it until the very end of the video was me tapping into my psychologist. The problem with most creators, that they're chasing metrics like likes and comments and saves. But the one metric that's going to push your content on this algorithm is watch time. If you can get somebody, just like I did with you just now, to watch an entire video by building tension, then you will be favoured by the algorithm. Because at the end of the day, the algorithm just wants to keep people on their platform. So learn how to build tension and keep tension throughout an entire video, and I promise you, your personal brand will blow up.