For dinner tonight, we got a 40 ounce top sirloin steak, dude.

@cookingforgains

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Selling · Other Product

Texas Roadhouseseen in 3 videos →https://www.texasroadhouse.com/ ↗

Why it worked

The video uses a high-impact visual of an absurdly large portion of food to grab attention, followed by a direct, enthusiastic endorsement of a well-known brand.

Summary

A man shows off a massive 40-ounce steak at a Texas Roadhouse restaurant. He takes a large bite and praises the quality of the cooking.

Structure

1Introduce the 40oz steak
2Show the steak close-up
3Take a bite
4Praise the restaurant

Product placement

Texas Roadhouse restaurant and their 40oz steak

Call to action

ask for the chief he will cut you whatever size you want

On-screen text

40oz top sirloin

Original caption

@texasroadhouse 40 ounce sirloin and only $49.99 ask for the chief he will cut you whatever size you want! #steak #steakhouse

More from @cookingforgains

Their other posts in the index, biggest breakout first.

Transcript

For dinner tonight, we got a 40 ounce top sirloin steak, dude. Look at this steak, dude. Man, they cook this thing to perfection. Texas Roadhouse is the best steak in America, I swear.