I don't ever make videos about this but I did just go to jail for two weeks

@cookingforgains

2.1M followers · usually 59.9K views a post

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cookingforgains_

https://link.me/cookingforgains_ ↗

Why it worked

The creator leverages a personal story about overcoming adversity (going to jail) to build relatability and resilience, while simultaneously criticizing competitors. This creates a narrative of strength and authenticity that resonates with viewers, driving engagement and encouraging them to check out his content.

Summary

The creator addresses a past legal issue that led to a two-week jail sentence, clarifying it was due to an unsettled collision from a year prior. He contrasts his own content creation with what he perceives as pathetic and washed-up channels, asserting his resilience and dedication to his cooking content.

Structure

1Addressing past legal issues
2Clarifying the situation and his actions
3Criticizing other content creators
4Asserting his own resilience and dedication
5Promoting his own channel and content

Product placement

The creator's TikTok channel, 'cookingforgains_', is promoted via a Linktree link in his bio and on-screen text.

Call to action

Go look at my channel.

Original caption

Let’s clear the air because the videos I have seen are ridiculous. Notice these channels never talk about themselves? Sorry your channel suck so bad that you have to make lies about me to get views get in my level yall haters are jokes Thanks you to my day one followers I love you guys ❤️ Back to cooking 😈🚀

More from @cookingforgains

Their other posts in the index, biggest breakout first.

On-screen text

cookingforgains_ https://link.me/cookingforgains_

Transcript

I don't ever make videos about this but I did just go to jail for two weeks so I'm gonna clear the air. No, I did not do anything stupid, dude. I got in a collision from a year ago where someone had an injury and it was not settled and that's why I did not know I had a warrant and then I got taken to jail. I got all taken care of, all the family taken care of. No one was hurt in this collision and I paid them out adequately. Very good. Um, just got released. Dude, some of the videos that I have seen are just pathetic pieces of shit, dude. You got nothing better to do than to pry on a cooking channel? Dude, go look at my channel. All I do is post cooking stuff. Dude, some of y'all are so pathetic and so washed that you have nothing else to talk about, dude. And still, even in jail, dude, I was still doing a thousand pushups a day. I still got I lost 20 pounds while I was in jail, dude. Get all my fucking level, dude. Y'all think, oh god, let's cancel cooking for gains for the eighth time. Bitch, wash me standing up the ninth time. Wash me stand up the tenth time. You couldn't fucking cancel me even if you dreamed of it, bitch. Y'all fucking suck, y'all pathetic.