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@cookingforgains — 16x breakout selling Texas Roadhouse | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

16.1×Talking HeadOther hookLifestyle

Hook

For dinner tonight we have a 50 ounce top sirloin steak from Texas Roadhouse

@cookingforgains

2.1M followers · usually 64.1K views a post

Views

1.0M

Likes

87.2K

Comments

399

Shares

4.8K

SoundTikTok sound · original sound - cookingforgains

Promoted product

Texas Roadhouse

Texas Roadhouse is a restaurant where servers share their earnings and customers can order large steaks, such as a 40 or 50-ounce cut.

8 videos6 creators→

Why it worked

The visual shock value of an abnormally large steak combined with the creator's enthusiastic, visceral reaction creates high engagement.

Summary

The creator shows off a massive 50-ounce steak from Texas Roadhouse and takes a large bite on camera. He praises the quality of the steak while eating it.

Structure

1Creator introduces the 50-ounce steak
2Creator takes a large bite of the steak
3Creator praises the restaurant

Product placement

Texas Roadhouse 50-ounce steak

Original caption

@Texas Roadhouse 50 ounce steak and yes I ate the entire thing on TikTok live lol #protein #steak

More from @cookingforgains

More breakout videos from this creator.

Transcript

For dinner tonight we have a 50 ounce top sirloin steak from Texas Roadhouse and you just, whoa dude. Dude, Texas Roadhouse has the best steaks in America.

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