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Hook
For dinner tonight we have a 50 ounce top sirloin steak from Texas Roadhouse
@cookingforgains
2.1M followers · usually 59.9K views a post
Views
931.2K
Likes
80.3K
Comments
369
Shares
4.5K
Why it worked
The visual shock value of an abnormally large steak combined with the creator's enthusiastic, visceral reaction creates high engagement.
Summary
The creator shows off a massive 50-ounce steak from Texas Roadhouse and takes a large bite on camera. He praises the quality of the steak while eating it.
Structure
- 1Creator introduces the 50-ounce steak
- 2Creator takes a large bite of the steak
- 3Creator praises the restaurant
Product placement
Texas Roadhouse 50-ounce steak
Transcript
For dinner tonight we have a 50 ounce top sirloin steak from Texas Roadhouse and you just, whoa dude. Dude, Texas Roadhouse has the best steaks in America.
Original caption
@Texas Roadhouse 50 ounce steak and yes I ate the entire thing on TikTok live lol #protein #steak
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