When your deodorant now smells like a luxury fragrance

@gem.au

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Views

261.6K

Likes

335

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SoundTikTok sound · Promoted Music

Promoted product

Gemgem-products.co

Gem is Australia’s viral personal care brand— offering skin-loving deodorant, deliciously fragranced Body Mists, silky smooth Shaving and SPF that turns your daily routine into a ritual.

11 videos

Why it worked

The video effectively uses a relatable premise (deodorant smelling like luxury fragrance) and visually appealing content to showcase the product's benefits. The clear call to action and mention of accessible retail locations likely contributed to its performance.

Summary

This video introduces Gem's new sport-loving deodorant, highlighting its 72-hour antiperspirant protection and luxury fragrance inspired by iconic scents. The deodorant is available for purchase at Coles, Woolworths, and Chemist Warehouse.

Structure

1Introduction to the concept of luxury-smelling deodorant
2Introduction of Gem's sport-loving deodorant
3Highlighting 72-hour protection and cologne-quality scents

Original caption

NEW Gem Sport-Loving 72Hr Antiperspirant. Clinical-Grade Performance Meets Cologne-Quality Scent

More from @gem.au

Product placement

Gem: acts - it is a deodorant that provides 72-hour antiperspirant protection and smells like a luxury fragrance. Removing it would change the video's subject. Coles: appears - it is a store where the product is available. Removing it would not change the video's content. Woolworths: appears - it is a store where the product is available. Removing it would not change the video's content. Chemist Warehouse: appears - it is a store where the product is available. Removing it would not change the video's content.

Call to action

Available now to shop at Coles, Woolworths and Chemist Warehouse.

On-screen text

When your deodorant now smells like a luxury fragrance A deodorant that works but also smells like a luxury fragrance. Well, Meet Gem's new sport loving deodorant, 72 hour antiperspirant Protection paired with Cologne quality scents inspired by some of the world's most iconic fragrances. It is so good people will ask what Cologne you're wearing. Available now to shop at Coles Woolworths and Chemist Warehouse.

Transcript

When your deodorant now smells like a luxury fragrance. A deodorant that works but also smells like a luxury fragrance. Well, Meet Gem's new sport loving deodorant, 72 hour antiperspirant Protection paired with Cologne quality scents inspired by some of the world's most iconic fragrances. It is so good people will ask what Cologne you're wearing. Available now to shop at Coles, Woolworths and Chemist Warehouse.