What makes our deo range different from what's on the market...

@gem.au

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Why it worked

The video effectively combines product demonstration with aspirational lifestyle imagery, appealing to consumers who value both performance and sophisticated fragrance in their personal care products. The clear descriptions of each scent and the emphasis on 'cologne-quality' create a strong desire for the product.

Summary

The video introduces Gem's new range of sport-loving deodorants, highlighting their unique fragrance-first approach. It describes five different scents, emphasizing their premium cologne-like qualities and 72-hour clinical protection.

Structure

1Introduction to Gem's unique deodorant approach
2Highlighting fragrance as a priority
3Introducing the 72-hour clinical protection and cologne-like scents
4Describing the Tobacco Vanilla scent
5Describing the Sandalwood & Cedar scent
6Describing the Original Clean scent
7

Original caption

Fragrance check 😮‍💨💋🔥 a deep dive into our new fragrance-first sport-loving deodorant range! What scent is on your wishlist? #fragtok #fragrancetiktok #fragranceoftheday #gemdeodorant #colognetiktok

More from @gem.au

Their other posts in the index, biggest breakout first.

Describing the Midnight Oud scent

8Describing the Freshly Showered scent

9Call to action: asking viewers which scent they'll buy

Product placement

Gem: This is a brand of deodorant. It ACTS as the subject of the video, as the creator discusses its features and benefits. Removing it would change the video entirely.

Call to action

Which scent are you buying?

On-screen text

What makes our deo range different from what's on the market... Meet the scents from our new sport-loving deodorant range. Because at Gem, fragrance has always come first. We wanted to create deodorants that don't just perform with 72 hour clinical grade Protection, but genuinely smell like premium Cologne that you'd want to wear everyday. MEETS COLOGNE-QUALITY SCENT And our scents, they are inspired by some of the world's most iconic fragrances. First up, we've got tobacco vanilla. Think creamy vanilla blended with intoxicating spices. It's warm, addictive and expensive smelling. Then we've got sandalwood & cedar. If you love our Santal deodorant, you're gonna love this. It has notes of smoky timber with smoky depth. And it has clean, woody and effortlessly cool energy. You've got your classic original clean scent, notes of crisp citrus layered with uplifting florals. It's rich, confident and made for nights out. And the statement maker, Midnight Oud. It has notes of smoky saffron with spice pepper. It's deep, spicy and ultra luxe. Finally, freshly showered. It has notes of crisp bergamot and smooth sandalwood. Fresh out of the shower energy in a deodorant. Which scent are you buying?

Transcript

What makes our deo range different from what's on the market... Meet the scents from our new sport-loving deodorant range. Because at Gem, fragrance has always come first. We wanted to create deodorants that don't just perform with 72 hour clinical grade Protection, but genuinely smell like premium Cologne that you'd want to wear everyday. MEETS COLOGNE-QUALITY SCENT And our scents, they are inspired by some of the world's most iconic fragrances. First up, we've got tobacco vanilla. Think creamy vanilla blended with intoxicating spices. It's warm, addictive and expensive smelling. Then we've got sandalwood & cedar. If you love our Santal deodorant, you're gonna love this. It has notes of smoky timber with smoky depth. And it has clean, woody and effortlessly cool energy. You've got your classic original clean scent, notes of crisp citrus layered with uplifting florals. It's rich, confident and made for nights out. And the statement maker, Midnight Oud. It has notes of smoky saffron with spice pepper. It's deep, spicy and ultra luxe. Finally, freshly showered. It has notes of crisp bergamot and smooth sandalwood. Fresh out of the shower energy in a deodorant. Which scent are you buying?