PSA our vanilla sugar body wash has landed at Woolworths

@gem.au

80.0K followers · usually 5.1K views a post

Views

55.4K

Likes

1.8K

Comments

163

Shares

290

SoundTikTok sound · original sound - spedupmxsic_x

Promoted product

Gem

Gem is Australia’s viral personal care brand— offering skin-loving deodorant, deliciously fragranced Body Mists, silky smooth Shaving and SPF that turns your daily routine into a ritual.

12 videos2 creators

Why it worked

The video leverages a common shopping experience and a popular product type (body wash) to create relatable content. The "PSA" framing and the direct mention of a well-known retailer like Woolworths add to its discoverability and perceived value.

Summary

A creator announces that their vanilla sugar body wash is now available at Woolworths. They pick up a bottle from the shelf and place it into their shopping basket.

Structure

1Announce product availability at Woolworths
2Show product on shelf
3Pick up product
4Place product in basket

Original caption

Have you got your hands on our vanilla sugar body wash yet?! 🫧🍦🧁 now available at @Woolworths_au #bodycareroutine #hygieneroutine #vanillagirl #bodywash #showerroutine

More from @gem.au

Product placement

Woolworths: APPEARS - a supermarket chain where the product is sold. Removing it would change the context of the video but not the product's function. Gem: ACTS - the brand of body wash being shown and placed into the shopping basket. Removing it would mean the product is not identified. Revlon: APPEARS - a brand name visible on a product in the shopping basket. Removing it would not change what happens in the video.