PSA our vanilla sugar body wash has landed at Woolworths

@gem.au

80.0K followers · usually 5.1K views a post

Views

55.4K

Likes

1.8K

Comments

163

Shares

290

SoundTikTok sound · original sound - spedupmxsic_x

Promoted product

Gemgem-products.co

Gem is Australia’s viral personal care brand— offering skin-loving deodorant, deliciously fragranced Body Mists, silky smooth Shaving and SPF that turns your daily routine into a ritual.

11 videos

Why it worked

The video leverages a common shopping experience and a popular product type (body wash) to create relatable content. The "PSA" framing and the direct mention of a well-known retailer like Woolworths add to its discoverability and perceived value.

Summary

A creator announces that their vanilla sugar body wash is now available at Woolworths. They pick up a bottle from the shelf and place it into their shopping basket.

Structure

1Announce product availability at Woolworths
2Show product on shelf
3Pick up product
4

Original caption

Have you got your hands on our vanilla sugar body wash yet?! 🫧🍦🧁 now available at @Woolworths_au #bodycareroutine #hygieneroutine #vanillagirl #bodywash #showerroutine

More from @gem.au

Product placement

Woolworths: APPEARS - a supermarket chain where the product is sold. Removing it would change the context of the video but not the product's function. Gem: ACTS - the brand of body wash being shown and placed into the shopping basket. Removing it would mean the product is not identified. Revlon: APPEARS - a brand name visible on a product in the shopping basket. Removing it would not change what happens in the video.