Which Gem men's deo would you steal from your boyfriend?

@gem.au

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Why it worked

The video leverages a popular trend of "boyfriend/girlfriend effect" content, where creators share their preferences related to their partners' belongings. The relatable and aspirational nature of discussing scents, combined with the visual appeal of the creators, likely contributed to its engagement.

Summary

Multiple women discuss their favorite scents from Gem men's deodorant, highlighting "Tobacco Vanilla" and "Sandalwood and Cedar" as particularly appealing and unisex options. They express their enjoyment of the scents, describing them as sexy, clean, and yummy.

Structure

1Introduction of Gem men's deo
2Discussion of "Tobacco Vanilla" scent
3Description of "Tobacco Vanilla" as sexy and clean
4Introduction of "Sandalwood and Cedar" scent
5Description of "Sandalwood and Cedar" as yummy and unisex

Product placement

Gem men's deo (acts: is a deodorant, has scents like tobacco vanilla, sandalwood and cedar; removing it would change the video because it's the subject of the discussion) | Gem (acts: is a deodorant, has scents like tobacco vanilla, sandalwood and cedar; removing it would change the video because it's the subject of the discussion)

Original caption

We have a clear fave scent from the girlies 😮‍💨👀 #boyfriendgirlfriend #bestdeodorant #girlfriendeffect #gemdeodorant #vanillagirl

More from @gem.au

Their other posts in the index, biggest breakout first.

On-screen text

Which Gem men's deo would you steal from your boyfriend? So my favourite scent that Josh wears is the tobacco vanilla. So good. If I were to steal a deodorant off my boyfriend, it would be tobacco vanilla. It's just, it's sexy but it's also still very clean. It's a good in between scent. It's so nice. I would have to say this one, the tobacco vanilla. I just think it's the most gorgeous sort of masculine and feminine scent. It's very unisex and I really love it. to steal from my boyfriend's bathroom cabinet is the sandalwood and cedar. It's so yummy. My favourite scent to steal from my boyfriend is the tobacco vanilla, sandalwood and cedar smash.

Transcript

So my favourite scent that Josh wears is the tobacco vanilla. So good. If I were to steal a deodorant off my boyfriend, it would be tobacco vanilla. It's just, it's sexy but it's also still very clean. It's a good in between scent. It's so nice. I would have to say this one, the tobacco vanilla. I just think it's the most gorgeous sort of masculine and feminine scent. It's very unisex and I really love it. to steal from my boyfriend's bathroom cabinet is the sandalwood and cedar. It's so yummy. My favourite scent to steal from my boyfriend is the tobacco vanilla, sandalwood and cedar smash.