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Hook
our moisturizer got the moves 🤝
@cerave
2.0M followers · usually 28.2K views a post
Views
440.5K
Likes
6.2K
Comments
287
Shares
264
Why it worked
The video uses a humorous and unexpected visual of a product costume dancing, which is attention-grabbing and shareable. The use of a popular, recognizable skincare product makes it relatable and engaging for a wide audience.
Summary
A person in a CeraVe Moisturising Cream costume dances alongside a wooden character. The CeraVe character performs various dance moves, showcasing the product's branding.
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Transcript, structure and on-screen text
5 beats and 4 lines of on-screen text — the parts you need to write your own version.
Original caption
our moisturizer got the moves 🤝 #CeraVe #DevelopedWithDerms
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