our moisturizer got the moves 🤝

@cerave

2.0M followers · usually 36.9K views a post

Views

440.5K

Likes

6.2K

Comments

287

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264

SoundTikTok sound · original sound - memescreens

Promoted product

CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

20 videos13 creators

Why it worked

The video uses a humorous and unexpected visual of a product costume dancing, which is attention-grabbing and shareable. The use of a popular, recognizable skincare product makes it relatable and engaging for a wide audience.

Summary

A person in a CeraVe Moisturising Cream costume dances alongside a wooden character. The CeraVe character performs various dance moves, showcasing the product's branding.

Structure

1Introduction of CeraVe costume character
2Wooden character appears
3CeraVe character dances
4

Original caption

our moisturizer got the moves 🤝 #CeraVe #DevelopedWithDerms

More from @cerave

Product placement

CeraVe Moisturising Cream: ACTS - it is a costume worn by a person, and the brand name is clearly visible. Removing it would change the visual identity of the character. It is the subject of the video.