pov: your friend in skincare marketing

@lifewithlulz

97.5K followers · usually 42.9K views a post

Views

6.5M

Likes

13.7K

Comments

25

Shares

224

SoundTikTok sound · Vivaldi-Four Season-Summer-3

Promoted product

CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

22 videos15 creators

Why it worked

The video uses a relatable "point of view" format and humor to showcase a product's effectiveness, making it feel like an authentic recommendation rather than a direct advertisement. The creator's energetic delivery and the clear demonstration of the product's benefits contribute to its shareability.

Summary

A skincare marketing professional humorously explains the effectiveness of CeraVe's barrier patches, highlighting their simplicity and efficacy. The video emphasizes how the product sells itself due to its clear benefits for skin barrier repair.

Structure

1Introduction of the "skincare marketing friend" persona.
2Discussion about the challenges of finding influencers and the product's self-selling nature.
3

Original caption

I mean do we even need a marketing strategy here? A clear barrier patch that works in 3 hours sells itself 🤷🏻‍♀️🤭 @CeraVe #ad #cerave #marketinggirl #barrierpatch #clearpimplepatch

More from @lifewithlulz

Product placement

CeraVe: ACTS - its products are discussed and demonstrated as effective for skincare. Removing it would change the video's topic and message. CeraVe is the brand name on the product packaging shown and on the paper the creator is holding.

On-screen text

pov: your friend in skincare marketing

Transcript

on Short is skincare influencers near me hasn't full product anti-spot barrier skin barrier it's our bread and butter, baby. I know it's long. we can sing it. anti-spot patches it's it's good for you. Do it. it's going to get the oil out and three essential niacinamide it's not rocket science. just do subway. think that phones patch Hey, thanks for the patch by the way. the redness really calmed down. Can you say that again? again what this people We're subway. call Claudia.