CeraVe Reflex Test: How are these NBA rookies hands?

@cerave

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CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

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Why it worked

The video cleverly integrates a product promotion into a relatable and engaging context for the target audience (NBA fans). By using popular athletes and a lighthearted "test," it creates native advertising that feels authentic and entertaining.

Summary

NBA rookies are tested with CeraVe products in a fun "reflex test" to see how their hands react. The players share their favorite draft day memories and react to the surprise CeraVe products.

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Transcript, structure and on-screen text

4 beats, a 81-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

Original caption

good hands? let's see 🏀👀 We caught up with a few players to talk draft day memories... and kept them on their toes with a few surprise CeraVe products #DevelopedWithDerms #CeraVe