CeraVe Reflex Test: How are these NBA rookies hands?

@cerave

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SoundTikTok sound · original sound - cerave

Promoted product

CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

20 videos13 creators

Why it worked

The video cleverly integrates a product promotion into a relatable and engaging context for the target audience (NBA fans). By using popular athletes and a lighthearted "test," it creates native advertising that feels authentic and entertaining.

Summary

NBA rookies are tested with CeraVe products in a fun "reflex test" to see how their hands react. The players share their favorite draft day memories and react to the surprise CeraVe products.

Structure

1Introduction of the CeraVe Reflex Test
2Players share draft day memories
3Players react to surprise CeraVe products
4

Original caption

good hands? let's see 🏀👀 We caught up with a few players to talk draft day memories... and kept them on their toes with a few surprise CeraVe products #DevelopedWithDerms #CeraVe

More from @cerave

Product placement

CeraVe Moisturizing Cream: ACTS - it is shown and discussed as a product that helps with hands. Removing it would change the video's premise. CeraVe Healing Ointment: ACTS - it is shown and discussed as a product that helps with hands. Removing it would change the video's premise. Sutter Health: APPEARS - it is a logo on a jersey, removing it would not change what happens in the video. NBA: APPEARS - it is a logo on a basketball, removing it would not change what happens in the video. Wilson: APPEARS - it is a logo on a basketball, removing it would not change what happens in the video. Kings: APPEARS - it is a logo on a jersey, removing it would not change what happens in the video. Warriors: APPEARS - it is a logo on a jersey, removing it would not change what happens in the video. Robinhood: APPEARS - it is a logo on a jersey, removing it would not change what happens in the video. Grizzlies: APPEARS - it is a logo on a jersey, removing it would not change what happens in the video. Utah: APPEARS - it is a logo on a jersey, removing it would not change what happens in the video. Health Equity: APPEARS - it is a logo on a jersey, removing it would not change what happens in the video. Bulls: APPEARS - it is a logo on a jersey, removing it would not change what happens in the video.

On-screen text

CeraVe Reflex Test: How are these NBA rookies hands?

Transcript

My favorite moment? I have to say, probably an intro to press conference where you receive your jersey. Oh, you tried to slide that in there. I would say of being chosen because it just of all the sacrifices. Oh, snap. Oh, snap. What the- Na was just tremendous because guess what? I just got some moisturizing cream. Seeing the facility, all the people, everyone. Or having some healing ointment. It didn't feel real. Keep the main thing. The main thing.