How would you solve this design problem?

@drinkorka

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Promoted product

Orka Energy Water

Amazon.com : Orka Energy Water – Sugar-Free, Zero-Calorie, Non-Carbonated Caffeinated Water (12oz Cans, Mango Peach) | 150mg Natural Caffeine + Natural L-Theanine for Jitter-Free Focus & Energy : Grocery & Gourmet Food

20 videos

Why it worked

The post leverages a common marketing challenge (packaging visibility) and directly engages the audience by asking for their input, fostering a sense of community and co-creation.

Summary

The creator presents a design challenge for their energy water brand, Orka, which has a clear can that makes it disappear on shelves. They ask for audience input on how to make the product stand out while maintaining its unique selling proposition of being just water.

Structure

1Introduce the design problem: Orka energy water's clear can makes it hard to see.
2Show the product and its visibility issue on a shelf.
3Explain the paradox: clear can communicates purity but hinders shelf visibility.
4

Original caption

#design #packagingdesign #productdesign #energydrinks

More from @drinkorka

Product placement

The video promotes Orka Energy Water, highlighting its clear can design as both a feature and a problem.

Call to action

What would you do?

On-screen text

How would you solve this design problem? This is our energy water. It looks beautiful in your hand. But there's a problem... It completely disappears on the shelf / when the lighting is bad. The paradox: But the more we cover the can to stand out on shelf, the less that comes through What would you do?