The next biggest shift is brands hiring creators as consultants.

The next biggest shift is brands hiring creators as consultants. You might be wondering, why is Rhode's most recent launch the best and most inclusive to date? Well, it's because they hired these two amazing creators as consultants. Toni Bravo and Golloria George. Because there's a massive issue in the beauty industry right now where brands don't have an inclusive shade range and Golloria has been calling this out. And she actually called out Rhode for their blushes not being inclusive. And Hailey wants her brand to be inclusive. So not only did she hire Golloria, she hired Toni too to make sure everything going forward would be inclusive. So they've been testing them for months to make sure they work on real skin and are actually inclusive. So now Rhode has one of the best and most inclusive bronzers on the market because of them. And I think we're going to start to see more brands do this. Why have a terrible launch when you don't have to? If you want to be inclusive, have products that actually blend, hire creators to test them to see if they work. This is going to be a massive shift so launches go right on launch day. And the success of Rhode's most recent launch shows the impact of having creators. Now, what do you think? Should more brands hire creators as consultants?