I need help with our deepest shade

@poomcosmetics

24.0K followers · usually 3.0K views a post

Views

14.1K

Likes

794

Comments

45

Shares

10

Selling · SaaS › Other SaaS

Poom Cosmeticsseen in 14 videos →www.poomcosmetics.com ↗

Why it worked

The video leverages a common pain point in the beauty industry – the difficulty of finding the right shade for deeper skin tones. By directly asking for community help and offering free samples, it creates engagement and a sense of co-creation, making the promotion feel more organic and less like a hard sell.

Summary

The creator is seeking help testing the deepest shade of their Korean foundation, Poom Cosmetics. They explain the challenges of creating a neutral, deep shade and offer free samples to those willing to test it.

Structure

1Introducing the need for help with a deep foundation shade
2Showing swatches of the deepest shade on hand
3Explaining the difficulty in achieving the perfect neutral deep shade
4Offering free samples to those who can test the foundation
5Stating the goal of developing the perfect neutral deep shade

Product placement

The video prominently features and discusses Poom Cosmetics' deepest foundation shade, showing swatches and explaining its formulation. The creator is offering free samples of this product.

Original caption

Getting deep shades right matters #shades #foundation #koreanmakeup #deepskintones

More from @poomcosmetics

Their other posts in the index, biggest breakout first.

Call to action

Let me know and I will send you a free sample

On-screen text

I need help with our deepest shade I need help testing Poom's deepest foundation shade. I am currently testing out Poom's deepest foundation shade for our Korean foundation. It has been a journey getting the perfect deep, neutral shade that doesn't create a grey cast or has a red undertone to it, and I feel like I'm pretty close. If you are a deeper foundation shade and you are open to testing out our Korean foundation, it's very hydrating, it's acne safe, has a lot of skincare ingredients in here. Let me know and I will send you a free sample because I really want to develop the perfect neutral, deep shade.

Transcript

I need help testing Poom's deepest foundation shade. I am currently testing out Poom's deepest foundation shade for our Korean foundation. It has been a journey getting the perfect deep, neutral shade that doesn't create a grey cast or has a red undertone to it, and I feel like I'm pretty close. If you are a deeper foundation shade and you are open to testing out our Korean foundation, it's very hydrating, it's acne safe, has a lot of skincare ingredients in here. Let me know and I will send you a free sample because I really want to develop the perfect neutral, deep shade.