the myth of saturation

@ashinishashidaran

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SoundTikTok sound · original sound - ashinishashidaran

Promoted product

ashini shashidaran

jack of some trades, master of maybe half of one

3 videos

Why it worked

The video challenges a common limiting belief ('market saturation') with a contrarian and empowering message, encouraging creators to focus on their unique perspective rather than being discouraged by competition. This resonates with aspiring entrepreneurs and content creators.

Summary

The video argues that market saturation is a myth, often used as an excuse by lazy individuals. The speaker suggests that saturation is a measure of volume, not quality, and that a unique angle or perspective is more important than a completely new topic. The real issue is often the discomfort of competing and the fear of not being chosen, rather than a lack of audience.

Structure

1Introduction to the myth of saturation
2Critique of the 'saturated market' excuse
3Saturation is about volume, not quality
4

Original caption

the market isn't saturated, it's just full of people doing the same thing. that's the easiest thing in the world to beat. your angle is the whole point. #contentcreator #saturation #start

More from @ashinishashidaran

Product placement

The creator's Substack is promoted via their bio link, which is the subject of the video's advice on finding a unique angle in a crowded market.

On-screen text

the myth of saturation

Transcript

if someone tells you your niche is too saturated to start, they're either lazy. every time someone wants to start something, a person will appear out of nowhere to tell them that the market is saturated, there's too many podcasters out there bro, too many writers, too many people knowing exactly what you want to do. and it's nonsense. saturation is a measure of volume, not quality. and it tells you nothing about whether your specific angle exists. yet there are a million finance creators, there is almost nobody talking about finance as a 20-year-old who skipped university and works in a bank and enjoys football. that gap can be the entire game. what most people call saturation is usually the discomfort of competing. the market isn't full, it's full of the sameness, which is the easiest thing in the world to be. you don't need a new topic, you just need a real point of view. and people never develop one because they quit at the word saturated. so when you catch yourself thinking that the space is too crowded, ask the honest question instead: is it crowded or are you just scared no one will pick your version? cause those are very different problems with very different solutions.