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4 videos4 creators
86.5Talking HeadDirect Question hookCreator Economy
Hook
Hey, sorry, who's actually putting lotion on
@wickdconfections
1.4M followers · usually 64.0K views a post
Views
4.9M
Likes
485.8K
Comments
15.0K
Shares
12.6K
Promoted product
Salt
burgers + fries — We use the absolute best ingredients, and grind whole cuts of beef daily.
Why it worked
The video taps into a relatable experience and a common skincare practice, particularly within the Black community. The 'phone pass' format creates a sense of community and shared experience, encouraging engagement and participation.
Summary
The video features multiple people discussing and demonstrating their post-shower lotion routines. It highlights the importance of moisturizing, particularly for Black individuals, and showcases different products used for hydration.
Structure
- 1Questioning lotion usage
- 2Introducing the 'phone pass' concept
- 3Demonstrating moisturizing
- 4Confirming the importance of hydration
Product placement
Original caption
Being a glazed donut is part of my lore. 💅🏾✨ I’m the answer to the question: “Who’s putting on lotion every time they get out of the shower?” 😂 VC: @DrinkableBryan.com When @RaeShanda Lias said she was passing the phone to one of the most moisturized people she’s ever met, the evidence started rolling in. Between the body butters, lotions, oils, and everything in between, being ashy has never been an option. #BlackGirlLuxury #BodyCareRoutine #MoisturizedAndUnbothered #LotionTok #SelfCareRoutine
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