Hey, sorry, who's actually putting lotion on

@wickdconfections

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Why it worked

The video taps into a relatable experience and a common skincare practice, particularly within the Black community. The 'phone pass' format creates a sense of community and shared experience, encouraging engagement and participation.

Summary

The video features multiple people discussing and demonstrating their post-shower lotion routines. It highlights the importance of moisturizing, particularly for Black individuals, and showcases different products used for hydration.

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Transcript, structure and on-screen text

4 beats, a 41-word transcript and 13 lines of on-screen text — the parts you need to write your own version.

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Original caption

Being a glazed donut is part of my lore. 💅🏾✨ I’m the answer to the question: “Who’s putting on lotion every time they get out of the shower?” 😂 VC: @DrinkableBryan.com When @RaeShanda Lias said she was passing the phone to one of the most moisturized people she’s ever met, the evidence started rolling in. Between the body butters, lotions, oils, and everything in between, being ashy has never been an option. #BlackGirlLuxury #BodyCareRoutine #MoisturizedAndUnbothered #LotionTok #SelfCareRoutine