the whole e.l.f. Hair line ✨

@elfhaircare

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SoundTikTok sound · original sound - elfhaircare

Promoted product

e.l.f. Hair

Discover e.l.f.'s haircare collection — clean, affordable formulas crafted for straight, wavy, curly, and coily hair. Shop now.

3 videos2 creators

Why it worked

The video effectively uses a soft-sell approach by showcasing affordable and popular beauty products in a relatable, everyday context (post-shower hair routine). The visual demonstration of the products' effectiveness, combined with the creator's enthusiasm and clear explanation, makes it engaging and persuasive.

Summary

The creator showcases the e.l.f. Hair line, highlighting two favorite products: the Humidity Hero Anti-Frizz Styling Spray and the Gloss Mode Treatment Oil. They demonstrate how to use these products to achieve smooth, shiny, and frizz-free hair, emphasizing their affordability.

Structure

1Introduction to e.l.f. Hair line
2Showcasing Humidity Hero Anti-Frizz Styling Spray
3Demonstrating Gloss Mode Treatment Oil

Original caption

do it your e.l.f. and let that hair shine ✨💅 available NOW on elfhaircare.com and at target.com #elfhair @Abigail Lin

More from @elfhaircare

Product placement

e.l.f. Hair line: ACTS - used to style hair, visible result is smoother, shinier hair. Removing it would change the video's outcome. (e.l.f. Hair is the brand name for the hair products from e.l.f. Cosmetics) Target: APPEARS - mentioned as a place to buy the product. Removing it would not change what happens in the video. e.l.f.haircare.com: APPEARS - mentioned as a place to buy the product. Removing it would not change what happens in the video. Target.com: APPEARS - mentioned as a place to buy the product. Removing it would not change what happens in the video. Humidity Hero Anti-Frizz Styling Spray: ACTS - used to style hair, visible result is smoother, shinier hair. Removing it would change the video's outcome. Gloss Mode Treatment Oil: ACTS - used on hair for heat protection and frizz control, visible result is smoother, shinier hair. Removing it would change the video's outcome.

Call to action

shop NOW on TikTok Shop and @target

On-screen text

the whole e.l.f. Hair line ✨ look who's elfing hair in true e.l.f. fashion it is affordable so e.l.f. fordable because everything is $10 or less However I already have two favorites that I think you might like as well The first is the Humidity Hero Anti-Frizz Styling Spray it's made to give you the smoothest, shiniest, the anti-frizz hero we deserve As you can see Second is the Gloss Mode Treatment Oil and I use it on my ends for heat protection and to help with frizz as I style This oil may look a little thick but it still works for my hair So for the Humidity Hero I use it on damp hair and since it activated you want to blow dry with tension The Gloss Mode can be used on damp or dry hair so I added two drops to both steps to really boost that shine Your silky smooth hair pair so good that it'll go to your

Transcript

the whole e.l.f. Hair line ✨ look who's elfing hair in true e.l.f. fashion it is affordable so e.l.f. fordable because everything is $10 or less However I already have two favorites that I think you might like as well The first is the Humidity Hero Anti-Frizz Styling Spray it's made to give you the smoothest, shiniest, the anti-frizz hero we deserve As you can see Second is the Gloss Mode Treatment Oil and I use it on my ends for heat protection and to help with frizz as I style This oil may look a little thick but it still works for my hair So for the Humidity Hero I use it on damp hair and since it activated you want to blow dry with tension The Gloss Mode can be used on damp or dry hair so I added two drops to both steps to really boost that shine Your silky smooth hair pair so good that it'll go to your