"Why aren't Matt and Kevin In more of your videos?"

@beam

39.8K followers · usually 3.8K views a post

Views

34.5K

Likes

265

Comments

5

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6

SoundTikTok sound · original sound - beam

Promoted product

Beam

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

11 videos3 creators

Why it worked

The video uses a relatable office humor premise to subtly showcase the Beam product. The creator's self-aware humor and the visual gag of the struggling colleague create an engaging and memorable piece of content that indirectly promotes the brand.

Summary

The creator, Matt, co-founder of Beam, humorously addresses a viewer's question about why Matt and Kevin aren't in more videos. He then shows bags of Beam products and implies that Kevin is busy with other tasks, leading to a funny visual gag.

Structure

1Creator questions why Matt and Kevin aren't in videos
2Creator introduces himself and the Beam product
3Creator humorously implies Kevin is busy/unaware
4

Original caption

He’s truly a natural ! @Beam #officetok #officehumor #cofounder #funny #script

More from @beam

Product placement

Beam (apparel): Appears as a logo on the creator's hat. Removing it would not change what happens in the video. Beam (product): Appears as three bags of product on the counter. Removing them would change what happens in the video.

On-screen text

"Why aren't Matt and Kevin In more of your videos?" Oh hey He yearns for Pumpkin spice :( Telepathically Screaming for help Flashbacks... are YOU sure ab that? Ya don't say

Transcript

Why aren't Matt and Kevin In more of your videos? Oh hey He yearns for Pumpkin spice :( Telepathically Screaming for help Flashbacks... are YOU sure ab that? Ya don't say I'm Matt, co-founder of Beam. I'd like to live stream this Sunday, August 30th, 1 PM. Yeah Kevin. Why don't you do this Kevin? I can't remember all this. I don't even know what to type about pumpkin spice. I'm Matt, co-founder of Beam. Are you sure about that? Yeah, you don't say.