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@elaandearth — 59x breakout selling Ela & Earth | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

59.3×Talking HeadPOV / Skit hookLifestyle

Hook

POV you spent your whole payslip on Ela & Earth's EOFY Sale

@elaandearth

28.1K followers · usually 1.4K views a post

Views

107.3K

Likes

76

Comments

2

Shares

1

SoundTikTok sound · original sound - elaandearth

Promoted product

Elevate your everyday essentials with our functional and stylish lifestyle range here at Ela & Earth. Shop our best-selling insulated water bottles, water bottle bags, lunch bags, cooler bags and more. Free shipping over $125* Australia-wide!

Why it worked

The video uses a relatable "haul" format combined with a humorous take on impulse buying during a sale, which resonates well on platforms like TikTok. The "POV" framing and the creator's exaggerated expression make it engaging and shareable.

Summary

The creator humorously displays a large haul of bags and items from the Ela & Earth EOFY sale, questioning if it's an addiction. The video implies the sale was so good, it resulted in a significant purchase.

Structure

1POV: Spent entire payslip on sale
2Showing off the haul
3Questioning if it's an addiction
4Concluding it's not an addiction

Original caption

The sale everyone waits for is finally here. Shop 25% off sitewide* now. *Excludes new arrivals

More from @elaandearth

More breakout videos from this creator.

Product placement

The video prominently features multiple bags and items from the brand "Ela & Earth", implying they were purchased during a sale.

Call to action

Shop 25% off sitewide*

On-screen text

POV you spent your whole payslip on Ela & Earth's EOFY Sale

Transcript

Is it an addiction? Is it an addiction? No, I don't think it's I think it's an addiction.

It’s here 🤎 Your favourite Odyssey Toiletries Bag is now available in your most

Odyssey Toiletries Bag

1.7Mviews·@elaandearth

What’s inside Shaye’s work bag? 👀Featuring our Arden Insulated Slouch Bag [Smal

Arden Insulated Slouch Bag

1.4Mviews·@elaandearth

We fixed your chaos 🤝 Meet our viral Odyssey Toiletries Bag that fits your 12-s

Odyssey Toiletries Bag

831.1Kviews·@elaandearth

The bag that keeps you organised.

Meet your new everyday bag!

Ela & Earth bag

674.4Kviews·@elaandearth

Meet your new everyday bag!

Ela & Earth tote bag

414.1Kviews·@elaandearth

Meet your new everyday bag!

ELA & EARTH travel bag

413.4Kviews·@elaandearth

25% OFF EVERYTHING! Shop our Afterpay Day Sale before it's too late.

339.8Kviews·@elaandearth

Replying to @ellie The ultimate work bag has entered the chat✨ Your laptop, lunc

Arden Insulated Slouch Bag [Large]

390.3Kviews·@elaandearth

Replying to @kajolmoopanar Fits everything and keeps you organised - finally 🤝

Odyssey Toiletries Bag

327.2Kviews·@elaandearth

This isn’t just a backpack… 👀 It’s our Arden Insulated Convertible Tote Backpac

Arden Insulated Convertible Tote Backpack

292.8Kviews·@elaandearth

PSA: Your favourite Chocolate Arden Crossbody just restocked 🤎 #whatsinmybag #c

Chocolate Arden Crossbody

332.3Kviews·@elaandearth