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@elaandearth — 23x breakout selling Ela & Earth | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

23.3×Talking HeadOther hookLifestyle

Hook

Warming up to spend our whole payslip at Ela & Earth's Afterpay Day Sale

@elaandearth

28.1K followers · usually 1.4K views a post

Views

31.1K

Likes

29

Comments

2

Shares

0

SoundTikTok sound · original sound - elaandearth

Promoted product

Elevate your everyday essentials with our functional and stylish lifestyle range here at Ela & Earth. Shop our best-selling insulated water bottles, water bottle bags, lunch bags, cooler bags and more. Free shipping over $125* Australia-wide!

Why it worked

The video effectively taps into the excitement and anticipation of a major sale event, using relatable scenarios and visually appealing products to encourage viewers to participate.

Summary

The video showcases a woman excited to spend her entire paycheck at the Ela & Earth Afterpay Day Sale. It features various outfits and bags from the brand, highlighting the sale as a major shopping event.

Structure

1Woman excited for sale
2Showcasing bags and outfits
3Highlighting the sale event
4Encouraging shopping

Product placement

Original caption

The sale your cart has been waiting for. Take 25% off SITEWIDE for 4 days only.

More from @elaandearth

More breakout videos from this creator.

Ela & Earth (ACTS - the brand is the subject of the sale being advertised, and the video shows off their products. Removing it would change what happens in the video)

Call to action

Shop best-sellers now ",

On-screen text

Warming up to spend our whole payslip at Ela & Earth's Afterpay Day Sale

It’s here 🤎 Your favourite Odyssey Toiletries Bag is now available in your most

Odyssey Toiletries Bag

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We fixed your chaos 🤝 Meet our viral Odyssey Toiletries Bag that fits your 12-s

Odyssey Toiletries Bag

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The bag that keeps you organised.

Meet your new everyday bag!

Ela & Earth bag

674.4Kviews·@elaandearth

Meet your new everyday bag!

Ela & Earth tote bag

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Meet your new everyday bag!

ELA & EARTH travel bag

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25% OFF EVERYTHING! Shop our Afterpay Day Sale before it's too late.

339.8Kviews·@elaandearth

Replying to @ellie The ultimate work bag has entered the chat✨ Your laptop, lunc

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390.3Kviews·@elaandearth

Replying to @kajolmoopanar Fits everything and keeps you organised - finally 🤝

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327.2Kviews·@elaandearth

This isn’t just a backpack… 👀 It’s our Arden Insulated Convertible Tote Backpac

Arden Insulated Convertible Tote Backpack

292.8Kviews·@elaandearth

PSA: Your favourite Chocolate Arden Crossbody just restocked 🤎 #whatsinmybag #c

Chocolate Arden Crossbody

332.3Kviews·@elaandearth