POV: You get caught shopping our 25% off SITEWIDE sale

@elaandearth

28.1K followers · usually 1.4K views a post

Views

65.7K

Likes

69

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0

Shares

7

SoundTikTok sound · original sound - elaandearth

Promoted product

Ela & Earth

Elevate your everyday essentials with our functional and stylish lifestyle range here at Ela & Earth. Shop our best-selling insulated water bottles, water bottle bags, lunch bags, cooler bags and more. Free shipping over $125* Australia-wide!

6 videos

Why it worked

The video uses a relatable and humorous scenario of impulse shopping during a sale, combined with a playful "caught in the act" narrative, to engage viewers and highlight the sale's appeal.

Summary

The video shows a person being caught shopping during a 25% off sitewide sale, implying they spent a significant amount of money. It humorously depicts the scenario of being caught in a shopping spree.

Structure

1Person posing with a bag, text overlay about sale
2Voiceover about being left alone and spending money
3Second person appears laden with shopping bags
4Humorous comparison to being left alone in Costco

Original caption

Afterpay Day Sale is live! Shop 25% off SITEWIDE for 4 days only.

More from @elaandearth

Product placement

Ela & Earth: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Afterpay: APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would NOT change what happens in the video.