If you're obsessed with solidcore and Tower 28

@tower28beauty

418.9K followers · usually 6.5K views a post

Views

49.2K

Likes

2.5K

Comments

157

Shares

650

SoundTikTok sound · original sound - tower28beauty

Promoted product

Tower 28 SOS Spray

High performance beauty products made with non-irritating ingredients designed for sensitive skin. Starting at $12. Clean, vegan, cruelty free, dermatologist tested, allergy tested. Shop clean makeup and skincare products exclusively at tower28beauty.com

3 videos

Why it worked

The video leverages a popular fitness brand (solidcore) and a desirable product (Tower 28 SOS Spray) to create excitement for a joint event. The offer of freebies and the nationwide tour aspect create broad appeal.

Summary

Tower 28 Beauty is partnering with solidcore for a nationwide "Summer of SOS" tour. Attendees will receive a free mini SOS spray and an on-the-go keychain.

Structure

1Introduction of partnership
2Announcement of Summer of SOS tour
3Details of gifts for attendees
4Call to action to save post and tag friends

Original caption

We can’t wait to see you at @[solidcore] ! LIFE SIZED SOS Spraying Bottle + FREE goodies 🤩🆘 #tower28 #tower28beauty #solidcore #workoutclass #sosspray

More from @tower28beauty

Product placement

Tower 28 SOS Spray: ACTS - it is the product being promoted, given away as a gift, and its use is implied in the workout event. Removing it would change the video's purpose. solidcore: ACTS - it is the venue/partner for the event being promoted. Removing it would change the context of the event. Removing it would change what happens in the video.

Call to action

Tag your workout bestie below

On-screen text

Summer of SOS TOWER 28 [solidcore] Sun Mon Tues Wed Thu Fri Sat 5 Come workout and get a spritz of SOS + FREE Mini SOS Spray + SOS On-The-Go Keychain 6 12 13 [solidcore] Lee Oaks 14 [solidcore] Manhattan Beach 15 [solidcore] Burton Harbour 16 [solidcore] Brickell 17 18 19 [solidcore] The Woodlands 20 [solidcore] Rice Village 21 [solidcore] The Triangle 22 23 [solidcore] West Hollywood 24 25 26 [solidcore] Houston 27 [solidcore] Little Kory 28 29 30 31 LOS ANGELES July 2026 Attendees will receive: - FREE Mini SOS Spray - SOS On-The-Go Keychain Tag your workout bestie below

Transcript

If you're obsessed with solidcore and Tower 28 I have some really exciting news for you in partnership with solidcore Tower 28 is hosting the Summer of SOS tour. This is a nationwide tour that will feature our life sized SOS bottle. If you're curious if we're coming into your city and save this post right now. Everyone who attends will receive a free mini SOS spray as well as our new SOS on the go keychain to bring your SOS sprays with you anywhere. We can't wait to spritz and sweat with you. Make sure to tag your workout bestie below.