If you're obsessed with solidcore and Tower 28

@tower28beauty

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Promoted product

Tower 28 SOS Spray

High performance beauty products made with non-irritating ingredients designed for sensitive skin. Starting at $12. Clean, vegan, cruelty free, dermatologist tested, allergy tested. Shop clean makeup and skincare products exclusively at tower28beauty.com

3 videos

Why it worked

The video leverages a popular fitness brand (solidcore) and a desirable product (Tower 28 SOS Spray) to create excitement for a joint event. The offer of freebies and the nationwide tour aspect create broad appeal.

Summary

Tower 28 Beauty is partnering with solidcore for a nationwide "Summer of SOS" tour. Attendees will receive a free mini SOS spray and an on-the-go keychain.

Free account

Transcript, structure and on-screen text

4 beats, a 102-word transcript and 55 lines of on-screen text — the parts you need to write your own version.

Original caption

We can’t wait to see you at @[solidcore] ! LIFE SIZED SOS Spraying Bottle + FREE goodies 🤩🆘 #tower28 #tower28beauty #solidcore #workoutclass #sosspray