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IS THIS THE CRAZIEST MARKETING CLAP BACK EVER? 🤯

@roiinmarketing

7.4K followers · usually 746 views a post

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Why it worked

The video worked because it highlighted a clever and humorous marketing tactic by Levi's in response to a perceived slight from FIFA. The relatable situation of a logo being partially obscured but still recognizable, combined with Levi's witty comeback, created shareable content that resonated with a wide audience.

Summary

During the 2026 World Cup, FIFA attempted to hide the Levi's logo at Levi's Stadium by covering it with a tarp. However, the logo's shape was still recognizable through the tarp, prompting Levi's to humorously turn the situation into a marketing opportunity by changing their social media profile picture to the tarp-covered logo. This clever response went viral, garnering millions of views.

Structure

1FIFA tries to hide Levi's logo at Levi's Stadium
2Levi's logo is still visible through the tarp
3Levi's turns the situation into a marketing campaign
4The campaign goes viral
5Levi's changes their profile picture to the tarp-covered logo

Product placement

Levi's: ACTS - its logo is shown, and the company uses its logo to respond to FIFA's attempt to hide it. Removing the logo would change the video's narrative. FIFA: ACTS - FIFA is the organizer of the World Cup and is attempting to hide Levi's logo. Removing FIFA would change the video's narrative. McDonald's: APPEARS - McDonald's logo is visible on a stadium screen, but it does not affect the video's narrative. Bud Light: APPEARS - Bud Light logo is visible on a stadium screen, but it does not affect the video's narrative.